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the very
SpeClCll StCllWTl It's a big headline, we know. But WLIB
• .-. y . has a big story to tell.
Ill Zfie laVtjeSl Tne Negro community it serves
^QTiOPinll^Orl Wl/ivkot" (1,600,000) is by itself, the
dpvviujii6vu nnvi rvvb sjxth largest market in America
^ <Y) A WVl DW*^ Ofl wortny °f anv advertiser's interest. Its food alone, is V'V <£±.IIvXj>I vlAA) over 517-million a year. Its spendable income is in
excess of 2.2-billion.
In this specialized market the very special station is WLIB. What makes it so special is that it has been first in every 7 county Pulse taken since 1955. It has been consistently first in Community Service Programming, with more time alloted for this function
than all other Negro stations in the market combined. It is first in Negro News, news-in-depth and editorials, with more beeps, more personal interviews and more on-the-spot reports than any other station. And it has been far and away FIRST with national advertisers year after year.
If you want to reach this enormous
"specialized market" the very special
station is WLIB.
Pulse has just completed a socio-economic study of the Negro Community of Greater New York. It's the first of its kind made since 1952. We believe you'll find some fascinating facts to help you in your media planning. It's yours FREE. Just write to WLIB, 310 Lenox Ave.. New York 27, N. Y.
W/LIB
/OcascLuo C^O'L/te/i
310 LENOX AVE. AT 125th ST. NEW YORK 27, NEW YORK SPONSOR NEGRO ISSUE • 22 October 1962 37