Sponsor (Oct-Dec 1962)

Record Details:

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(D) ; 95% Negro-appeal programing: Deejay, 23%; Other music, 5%; Religious, 25%; News, 15%; Community service, 10%; Homemaking, 7%; Jazz, 15%. Featured air personalities: Jack Walker, Joe Bostic, Lorenzo Fuller, Evelyn Cunningham, Rocky Groce, Mercer Ellington. Station management: Harry Novik, general manager. William Warren, sales manager. Rep.: Bernard Howard. WWRL 5 kw (D & N) 1600 kc. 36 yrs. on air; Independent; 163 hrs. wkly. 100% Negro-appeal programing Monday-Friday: Deejay, 53%; Other music, 1%; Religious, 20%; News, 14%; Community service, 8%; Homemaking, 4%. Featured air personalities: Hal Jackson, "Doc" Wheeler, Fred Barr, Alma John, Dr. Jive, Art Rust, Hot Rod, Leon Lewis, Herb Norman, Major Robinson, Frank "Bongo" Graham, Bill McCreary. Station management: Edith Dick, manager. Selvin Donneson, sales manager. Rep: Pearson National. illlllllllillllllililillllllilllliiilllillliillllllllii NORTH CAROLINA WHITE POPULATION 3,399,285 NEGRO POPULATION 1,116,021 NEGRO % 24.5 BURLINGTON Number of Negroes: 1960 Census, 3,265. WBBB 5 kw. 920 kc. 21 yrs. on air; Daytime. lH/2% Negro-appeal programing: Deejay, 86%; Religious, 16%. Featured air personalities: Jim Isley. Station management: E. Z. Jones, manager. C. Robert Ray, sales manager. Rep: Thomas Clark. DURHAM Number of Negroes: 1960 Census, 36,030. In New York, all-Negro 24 hours a day (MOfl-Fri) Music & Community News/New York City, DE 5-1600 WSRC 1 kw. 1410 kc. 8 yrs. on air; Independent; 100 hrs. (D) . 100% Negro-appeal programing: Deejay, 70%; Other music, 5%; Religious, 10%; News, 5%; Community service, 5%; Other, 5%. Featured air personalities: Norlley Whitted, Bro. T. Ruth, Rip Austin, James (Goat) Blount, & Will Bill Hennessee. Station management: Jim Mayes, manager. Ray Childers, sales manager. Rep: Continental Broadcasting, Bernard I. Ochs. ELIZABETH CITY Number of Negroes: 1960 Census, 5,197. WCNC 250 W. 1240 kc. 23 yrs. on air; Independent; 117 hrs. wkly. 25% Negro-appeal programing: Deejay, 89%; Religious, 5%; News, 3%; Community service, 1%; Homemaking, 1%; Other, 1%. Featured air personalities: Joe Lamb, Jr., Jimmy Raper, Bill Wimslow, Art Simmons, Jimmy Weeks, Gordy Cole, Des Barclay. Station management: J. L. Lamb, Jr., manager. D. S. Barclay, sales manager. Rep: Bogner & Martin. ELIZABETHTOWN Number of Negroes: 1960 Census, not available. WBLA 1 kw. 1440 kc. 6 yrs. on air; Daytime; Independent; 30% Negroappeal programing: Deejay, 50%; Religious, 25%; News, 10%; Homemaking, 5%; Other, 10%. Station's management: Chatham C. Clark, manager. Norgie Hester, sales manager. Rep: Keystone. FOREST CITY Number of Negroes: 1960 Census, not available. WAGY (am/fm) 1 kw. 1320 kc. 4 yrs. on air; Independent; FM-113, AM-89 hrs. wkly. (D) ; 25% Negroappeal programing: Deejay, 80%; 38 SPONSOR NEGRO ISSUE 22 OCTOBER 1962