Sponsor (Oct-Dec 1962)

Page scan 000339 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000339
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Religious, 10%; News, 5%; Comjmunity service, 5%. Featured air personalities: "Uncle |Bud." Station's management: Fred Blanton, manager. er, manager. Jack Allers, sales manager. Rep: H-R. GREENSBORO Number of Negroes: 1960 Census, 51,536. WGBG 1 kw. (D) 250 w. (N) 1400 kC. 20 yrs. on air; ABC network; 137 hrs. wkly. 11% Negro-appeal programing. Featured air personalities: Bob Montgomery, Slim Martin, Larry I Hill, James Williams. Station management: Ralph M. I Lambeth, manager. Jack Rimmer, sales manager. Rep: Bob Dore. KINSTON Number of Negroes: 1960 Census, 9,851. WELS 1 kw. 1010 kc. 12 yrs. on air; 84 hrs. (D) .12% Negro-appeal programing: Deejay, 80%; Religious, 20% music. Featured air personalities: Andy Boy Herring. Station management: Jack P. Hankins, manager/sis. mgr. Rep: Bogner & Martin, Whitehead Associates. ROCKY MOUNT Number of Negroes: 1960 Census, 11,320. WCEC 1 kw. 810 kc. 15 yrs. on air; Tobacco Network; 98 hrs. wkly. 8% Negro-appeal programing: Deejay, 50%; Religious, 30%; Community service, 20%. Featured air personalities: Ralph Sturtevant, Sam Bland, Bart Ritner, Joe Louis Hunter, Ray Wilkinson, Mike Warner. Station management: Mel Warner, manager. Ray Thompson, sales manager. Rep: Pearson National. RALEIGH Number of Negroes: 1960 Census, 44,126. WRAL 1 kw. 1260 kc. 23 yrs. on air; Independent; Capitol Broadcasting; 133 hrs. wkly. 6% Negroappeal programing: Deejay, 2%; Other music, 1%; Religious, 2%; News, 1/2%' Community service, Wo Featured air personalities: J. D. Lewis (Negro) ; Jimmy Simpson, Tom Tucker, Merle Kelly, Skip Carpenter. Station management: Tom Tuck SCOTLAND NECK Number of Negroes: 1960 Census, 970. WYAL 5 kw. 1280 kc. 2i/2 yrs. on air; Independent; Daytime. 24% Negro-appeal programing: Religious, 6%; News, 2%; Community service, 1%. Station management: Byron Thomas, manager/sis. mgr. SHELBY Number of Negroes: 1960 Census, 4,020. WADA 500 W. 1 390 kc. 4 yrs. on air; Independent; Daytime. 10% Negro-appeal programing: Deejay, 90%; Religious, 10%. Featured air personalities: Ken Vassey and G.I. Station maangement: Boyce J. Hanna, manager. Harold J. Noles, sales manager. Rep: Grant Webb. Deejay, 60%; Other music, 10%; Religious, 10%; News, 5%,; Community service, 15%. Featured air personalities: Ted Hooker, "Mustard" (Frank Rice) , Smiley O'Brien. Station management: Penn T. Watson, Jr., manager. Richard Dyles, sales manager. Rep: Clark Brown. WVOT am/fm. am: 1 kw. (D) 500 w. (N) 1420 kc. fm: 23,500 w. 106.1 mc. 14 yrs. on air; Carolina Network; 118 hrs. wkly. 20% Negro-appeal programing: Deejay, 60%o; Other music, 20%; Religious, 10%; News, 5%; Community service, 5%. Featured air personalities: William J. Wiggs. Station management: Harry W. Severance, manager. P. O. Barnes, sales manager. Rep: Devney. WILSON Number of Negroes: 1960 Census, 11,301. WGTM 5 kw 590 kc. 25 hrs. on air; Mutual network; 128 hrs. wkly. 10i/2% Negro-appeal programing: OHIO WHITE POPULATION 8,909,698 NEGRO POPULATION 786,097 NEGRO % 8.1 CINCINNATI Number of Negroes: 1960 Census, 129,418. WCIN 1 kw. 1480 kc. 8 yrs. on air; Rounsaville Radio; Independent; Daytime. 100% Negro-appeal programing: Deejay, 40%; Religious, 25%; News, 15%; Community service, 20%. Featured air personalities: Bill Clark, Bill Hall, Alex Martin, Rev. Swanson, Ed Wright. Station management: Carl Glicken, general manager/sis. mgr. Rep: Pearson National. CLEVELAND Number of Negroes: 1960 Census, 260,766. WABQ 1 kw. 1540 kc. 3 yrs. on air; Independent; Daytime. 100% SPONSOR NEGRO ISSUE 22 OCTOBER 1962 39