Sponsor (Oct-Dec 1962)

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We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

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He's the star, making the mornings bright, light and lively. With today regulars Jack Lescoulie, Frank Blair and Pat Fontaine, he's delivering news and information...Yes. Weather... Yes. Entertainment...Sure! And advertising messages. ..in the style that has earned him the reputation as one of the most appealing personalities in broadcasting. The new today is a first class showcase for advertising. It attracts an adult audience... 6,200,000 men and women every morning, Monday-Friday. It attracts a high income audience.. . 52% of its viewing families earn more than $7,000 a year. It attracts a hard to reach audience...today is seen by a high percentage of working housewives, who are not home for the average daytime program. So wake up to the new today, the golden opportunity for the early-bird advertiser.