Sponsor (Oct-Dec 1962)

Tv Stations Here are some of the highlights from the TvB's annual meeting held last week at New York's Waldorf-Astoria. • Norman E. Cash, president of the bureau, attributed low industry profit levels to the failure of a large part of American business to market its goods economically. Cash noted that the top 50 national advertisers over the past five years made 41% of all measured media expenditures, had but 10% of the sales (1961) but had onefourth of all profits. (For full details see page 39.) • Another pitch to boost tv advertising was made in the TvB's new presentation, "Jericho . . . the wall between us." Future growth and profits will depend on the removal of "the wall of indifference that separates industry from the public," purports the presentation. The extent to which management is responsible will be measured by the distance between it and the total public, TvB reported. • Paul S. Willis, president of the Grocery Manufacturers of America, featured speaker at the membership luncheon, said the food industry must step-up its efforts to communicate with the public, with its own employees, with government, "with everybody." He pointed to last year's hearings conducted by Senator Hart on packaging and labeling in which professional critics lambasted the industry. "In any industry as large as this one and so involved, it's normal that some things will go wrong." He said the industry's point of view should be presented, via broadcasting, to improve the public image. A. C. Nielsen revenues jumped 10.9% to top the $40 million mark for the year ended 31 August. Net income increased 21.7% from $2,442,359 to $2,971,423, or from $1.43 to $1.74 per common share. The Academy of TV Arts and Sciences hopes to encourage the development of local programing with a new annual award. The award will go to a station for a program or series ol programs dealing with issues in the station's community. The first presentation will be made at the 15th Annual Emmy Awards telecast in May 19G3 covering programs for the period of 15 April 1962 through 14 April 1963. Ideas at work: • WNEM-TV, keeping in mind the fact that a large group of viewers in Flint-Saginaw-Bay City are General Motors employees, telecast a special half-hour color film of the 1962 Buick Open Golf Tournament. • A KTVU news unit was on hand to capture the gala festivities which marked the Oakland station's Sister City affiliation with Fukuoka. These films, along with material on the five-year-long affiliation of San Francisco and Osaka, comprise a two-part program, "Bridge to the Orient— Our Sister Cities in Japan." The first part was Newsmakers in tv/radio advertising Alexander P. Hunter has been named station manager of KREM (AM-FM & TV), Spokane, effective 3 December. He's currently assistant to the vice president of the broadcasting division of King Broadcasting in Seattle. He's been with KING since August 1949 and has served in his present capacity since 1959. James S. Wiley starts today as national sales coordinator of WPRO-TV, Providence. He's been on the station's sales force since December 1955. Previously he was in the advertising department of Union Carbide. Following five years in local sales, Wiley was named to his post as WPRO-TV sales promotion manager in February 1961. William A. Exline is now managing the San Francisco office of Storer Television Sales. He's been with KIRO-TV, Seattle, for over four years, first as general sales manager and, since April 1961, as station manager. Prior to that, he was tv manager in the San Francisco office of Peters, Griffin, Woodward from 1954-1958. Charles C. Allen has been appointed director of sales service for ABC TV. He joins the network from Kudner where he's been since October 1959, first as business manager of the radio-tv department and later as general manager of the department. Prior to that he was with BBDO for 11 years, as time buyer and television account executive. SPONSOR/19 November 1962 69