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mat it Look, at the Twenties and Thirties,'' a book inspired by several "Twentieth Century'' shows on CBS TV, has been published by Little, Brown.
ABC Radio is using a unique sound book to sell its programing to affiliates and potential advertisers.
The network's programing policy is presented in an illustrated booklet in which three thin flexible vinyl records are bound. Records, playable on any 33-1/3 RPM player, contain actual excerpts taken from the air.
They found out the job wasn't temporary: Fifty-three new members were inducted into the CBS 20-Year Club 15 November. The club now numbers 300 members in New York, in addition to 324 members located in various stations, offices and plants throughout the country and overseas.
PEOPLE ON THE MOVE: Merrill Myers to manager-corporate information at CBS . . . Herbert
Gross to the new position of manager of sales development, CBS TV . . . Robert J. Brewster to account executive at NBC TV Sales, Chicago. For the past 10 years Brewster has been in Chicago as vice president and radio-tv director for McCann-Erickson and radio tv group head at JWT.
Reps
Maurice Webster, general manager of CBS Radio Spot Sales, outlined for the Philadelphia Tv-Radio Ad Club some outdated fashions which still are being followed in radio today. These fashions:
• The insistance on drive time. There are several weekend hours, said Webster, which deliver as many adult males and at much lower costs.
• The misconception that listeners just want music and news from radio. He pointed to a recent survey of people 20 and over which showed that 34% were interested principally in news and talk programing.
• The evaluation ol radio stations b\ ratings and cpm's. I his docs not allow the most efficient use of the medium, according t<> Webster.
Newest rep firm on the scene is Penn State Reps, headed by Len Auerbach, president of another regional outfit, Ohio Stations Representatives.
Jack DeHaven is general manager of the new company, which headquarters at 511 Investment Building, Pittsburgh. DeHaven has been at WWSW for the past 12 years.
The new rep ivill service large and small market stations in Pennsylvania as well as major-market stations in other states.
Some of its stations: WFBG (AM-TV), Altoona; WCRO, Johnstown; WJET, Erie; WKST, Nev Castle; WANB, Waynesboro; WNAE, Warren; WCAW, Charleston; WERE, Cleveland; WHOT, Youngstown; WHHH, Warren; WHIZ (AM-TV), Zanesville.
Rep appointments: WCNS, Can
PINPOINT SALES EFFORT FOR YOUR PRODUCTS TO 2,319,381 LATINS IN THE KEY U.S. SPANISH LANGUAGE MARKETS VIA THE SKlU^j
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Tflarket
Represented by
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Tele-Radio & Tv Sales, inc. 733 3rd Avenue, NY 17 YU 6-9717
The DYNAMIC NEW Spanish Media Rep!
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Los Angeles; HO 6-7279 San Francisco: YU 2-9933 Chicago: Enterprise 7439 St. Louis: Enterprise 7439