Sponsor (Oct-Dec 1962)

programing plans. A major commitment by the Boston stations involves a year-long project of more than 100 shows on the subject of Government. The series kicks-off on 25 November. Three public forums on the successive nights will be simulcast in prime time from New England Life Hall. Heading the guest list in the 90-minute town hall meetings: Robert F. Kennedy, Archibald MacLeish, LeRoy Collins. During the ensuing 13 months the stations will organize audience action groups to participate in the diagnosing of basic issues. The WW J stations in Detroit, in a letter to Governor-elect George Romney, offered to make available a program on radio and tv which would enable Romney to make weekly reports to the people of Michigan. The annual awards luncheon of the Advertising Council has recognized six volunteer campaign coordinators and seven agencies for outstanding public service to the national welfare. Those honored for long service: • James Barnett, Purex, Ltd., for 10 years service for American Red Cross. • A. H. Thiemann, New York Life Insurance, for five years on behalf of Mental Health. • Ted Bates (Radio Free Europe) • Leo Burnett (U. S. Savings Bonds). • J. Walter Thompson (American Red Cross) Others received first year awards. Public service in action: • KTVH, Wichita-Hutchinson, presented "Golf Exhibition" for the benefit of the National Institute of Logopedics. The four-man match provided an exciting Sunday afternoon for viewers and all proceeds went to the Institute, whose main facilities are located in Wichita. • It seems that highway construction is a new area for public service programing. WTVJ, Miami, presented on 14 November a documentary called "Miles of Promises" which probed charges of lack of sensible and safe engineering in Florida's new roads. • The Pennsylvania Board oi Chiropractic Examiners has ordered a hearing for two local chiropractors alleged to be dispensing or prescribing drugs in violation of state laws. The practice was uncovered by KDKA, Pittsburgh, in a documentary series "The Shadow World of Medicine." The station had hired a detective agency to investigate a clinic run by the two men. • WCOP (AM & FM), Boston, has scheduled a new series called "Those Things for Which We Stand." It will feature Attorney General Robert Kennedy and other community leaders and will be heard throughout the week. • Originally written as a jingle commemorating the 35th anniversary of WS.UN, St. Petersburg, "Wonderful Town" was quickly adopted by the city and was formally played before a sell-out crowd of more than 350 persons at the annual membership meeting of the Chamber of Commerce. • WJZ-TV, Baltimore, as part of the "Focal Point" idea it pioneered, is presenting a one-hour program on Hansen's Disease. The program includes footage shot by public affairs director Bill Weyse in Carvel, Louisiana of the U.S. Public Health Hospital. The show attempts to rid the viewer of biblical misconceptions about leprosy. Kudos: Omaha Mayor James Dworak publicly praised KETV during its election coverage for making voters aware of the issues and encouraging them to exercise their franchise . . . "Here's How," a children's program produced by WJXT, Jacksonville, has been selected for a 1962 Action in Education award presented by Better Homes and Gardens Magazine. . . . Joe Floyd, president of Mid-Continent Broadcasting, got a Heart-andTorch award of the American Heart Assn. Equipment September was a banner month for distributor and factory sales of radio and tv sets and tv picture tubes, according to EIA. Distributor sales of radios peaked at 1,255,346 in September, compared with the previous monthly high of 1,040,598 sold in June. Cumulative sales tluough September stood at 7,825,890 sets, against I961's 7,433,380. Sales of tv sets at distributor outlets jumped from 518,151 in August to 731,100 in September, topping by a substantial margin the previous monthly high of 580,876 sets sold in March. The cumulative total moved to 4,423,117 vs. last year's 4,050,107. Sales of tv picture tubes in September were 866,512 units worth 316,537,417. Despite the upward spurt from August, sales for the nine-months period fell behind those for 1961. Through September, 6,782,798 tubes worth $129,970,298 were sold, compared with 6,849,361 worth $136,553,233 during the same period last year. General Electric will design several special controls for use with the Home Entertainment Co. of America pay tv sets. Included in the GE contract are the push-button remote control unit and a meter device. The first installment of this pay tv system will be in Santa Monica, Calif. Operation should begin early in 1964. ^ ATTENTION TV & RADIO STATIONS TOP SALES EXECUTIVE AVAILABLE 15 years Broadcasting Experience Sales — National agency and Client Level; also Network Relations, Publicity, Station Promotion & Sales Management. Will Relocate. Seeking a station to employ talents profitably. RESUME ON REQUEST BOX 380 SPONSOR, N.Y. SPONSOR/ 19 NOVEMBER 1962