Sponsor (Oct-Dec 1962)

'SPONSOR President and Publisher Norman R. Glenn Executive Vice President Bernard Piatt Secretary-Treasurer Elaine Couper Glenn EDITORIAL DEPARTMENT Editor John E. McMillin News Editor Ben Bodec Managing Editor Mary Lou Ponsell Senior Editor Jo Ranson Chicago Manager Gwen Smart Assistant News Editor Heyward Ehrlich Associate Editors Mrs. Ruth S. Frank Jane Pollak William J. McCuttie Barbara Love Art Editor Maury Kurtz Production Editor Mrs. Lenore Roland Editorial Research Cathy Spencer Special Projects Editor David Wisely ADVERTISING General Sales Manager Willard L. Dougherty Southern Sales Manager Herbert M. Martin, Jr. Western Manager John E. Pearson Northeast Sales Manager Edward J. Connor Production Manager Leonice K. Mertz Sales Service Secretary Bette Solomon CIRCULATION Manager Jack Rayman John J. Kelly Mrs. Lydia Martinez Anna Arencibia Mrs. Lillian Berkof ADMINISTRATIVE Business Manager C. H. Barrie Assistant to the Publisher Charles Nash Accounting Mrs. Syd Guttman Reader Service Dorothy Van Leuven General Services George Becker Madeline Camarda Michael Crocco Mrs. Rose Alexander 76 Staff 'SPOT-SCOPE Continued first half of the schedule, dropping to 200 for the remainder. Burnett is the agency. Buyers: Bruce Curtis and Don Love. Procter & Gamble bought a relatively deep market list on behalf of Joy. The buy consists of the top 100, with possibilities for expansion of this. Schedule began 15 November. Some daytime, but mostly nighttime minutes are being used in schedules averaging from two to three spots per week. Dave Arnold is the media supervisor at Burnett. Corning Glass Works, consumer products division, will launch a new campaign on 3 December. Schedules of minutes, night and dav and late fringe will run for two weeks. Agency: N. W. Ayer. Buyer: Billv Farren. Shulton, Inc. is going in with its annual Christmas campaign. Products involved are Desert Flower and Old Spice. Schedules will kick off on 26 November and run right up to Christmas, using night and dav minutes. Sue Pailet is the buyer at Atwood-Richards. Consolidated Cigar will launch a short-term holiday drive for Dutch Masters. Schedules start 10 December and run through 23 December, all nighttime minutes. The account is at Papert, Koenig, Lois. Elaine Art is the buying contact. Warner-Lambert Pharmaceutical is buying nighttime minutes on behalf of Bromo-Seltzer. A host of markets are involved in the buy, which goes into action on 3 December. Schedules will run for four weeks. BBDO is the agency; Vince Bujan the buyer. Hudson Pulp 8c. Paper Corp., which launched a seven-week campaign the first of this month, is now lining up markets for a long-term campaign to kick off the end of the year, 31 December, and run through November 1963. Several markets will get night and day minutes. Agency is Grey and Jim Hine is buying for the account. SPOT RADIO BUYS American Sheep Producers Council is renewing its spot radio campaign to promote lamb in selected markets. Schedules are all minutes. The account is handled out of Potts-Woodbury, Kansas City. Triangle Milling, Portland, has purchased a regional eight-station radio hookup on the west coast. The campaign, which runs for 52 weeks, involves early-morning farm newscasts. The agency: Showalter Lynch. Reader's Digest has issued an availability call for a one-week campaign scheduled for January 1963. The account is based at Schwab, Beatty fc Porter. Rae Elbroch is doing the buying. Dodge Division of Chrysler is breaking out a major campaign which involves some 300 stations in 65 major markets. Spots will hit in drive times and weekends. Schedules are set for four weeks in some markets and three in others. BBDO, Detroit, is the agency. Buyer: Woody Crouse. SPONSOR/19 NOVEMBER 1962