Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000652
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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TOPS I THE AREA ARB station circulation totals March, 1962, show KTBS-TV, Shreveport, Louisiana, with more viewers than its two competitors: KTBS-TV Channel 3 Station Y Station Z TV Home Potential 258,600 257,700 239,500 Net Weekly Nighttime 225,200 221,400 210,500 Net Weekly Total 237,700 230,000 220,500 Average Daily Nighttime 131,200 128,300 122,500 Average Daily Total 165,800 155,800 154,900 KTBS-TV reaches 1.9-billion dollar four-state market of 1.5 million buyers with exclusive ABC programming. Its performance, as indicated above, is an important reason more spot buyers are specifying KTBS-TV, Channel 3, Shreveport, Louisiana. Sources: Sales Management's 1962 Survey of Buying Power; ARB Station Circulation Totals (March 1962) I [IIK KATZ AGENCY, lie E. Newton Wray, Pres. & Gen. Mgr.