Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000657
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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'SPONSOR 26 NOVEMBER 1962 Vol. 16 No. 48 SPONSOR-WEEK / News p. 11 Top of the news p. 12, 14 / Advertisers p. 60 / Agencies p. 60 / Associations p. 62 / Tv Stations p. 62 / Radio Stations p. 63 / Fm p. 64 / Networks p. 64 / Representatives p. 64 / Film p. 65 / Station Transactions p. 65 SPONSOR-SCOPE / Behind the news P. 19 SPONSOR BACKSTAGE Syndie sales P. 16 KEY STORIES GMA'S WILLIS STARTLES TVB MEMBERS / Paul S. Willis, president of the Grocery Manufacturers of America, talks about more editorial "cooperation" from the tv industry. p_ 27 A PROFILE OF FARM RADIO TV IN 1962 / Farm programing, sells increase despite continual decline of workers in farms; young people show interest in ag-communications as career. p, 31 HOW A NEW CHANNEL CHANGES A MARKET / A rash of new tv stations have gone on the air in recent months. Special report analyzes what happens in a market when a new channel opens. Pt 36 PUBSERVICE TV PACKAGES CLICK LOCALLY / Trend is rapid!) developing toward package sponsorship of public service programs with advertising building product sales and corporate image. p. 39 DEPARTMENT STORE TAKES TV FOR IMAGE / Washington's Wood ward 8c Lothrop finds color tv is best showcase for quality merchandise. Image is fashioned by choice of items used in spots. P. 41 NIELSEN DETAILS TV VIEWING TREND / Research company's State ol the Tv Medium" report reveals among other things, that daytime usage is up, nighttime viewing lower. p_ 43 SPOT SCOPE / Developments in tv/radio spot P. 67 TIMEBUYER'S CORNER / Inside the agencies P. 46 WASHINGTON WEEK / FCC, FTC and Congress P. 55 SPONSOR HEARS / Trade trends and talk P. 56 DEPARTMENTS 555 Fifth p. 6 / 4-Week Calendar p. 6 / Radio/Tv newsmakers p. 63 Seller's Viewpoint p. 66 SPONSOR PUBLICATIONS INC. Combined with TV ®. U. S. Radio ®. U.S.FM ® -O * » * Executive. Editorial, Circulation, and Advertising Offices: 555 Fifth Are., New York 17, 212 MUrray ■» /Jfrnix*' Hill 7-8080. Midwest Office: 812 N. Michigan Are.. Chicago 11, 312-664-1166. Southern Office: 3617 *(M.|iriJ\0Elghth Are. So.. Birmingham 5. 205-322-6528. Western Office: 601 California Ave.. San Francisco * \UilSy * 8' 415 YV 1-8913 Los An*el<* Phon* 213-464-8089. Printing Office: 3110 Elm Ave., Baltimore '♦^555\« 11, Md. Subscriptions: U. S. $8 a year. Canada $9 a year. Other countries $11 a year. Single • a.** copies 40c. Printed U.S.A. Published weekly. Second class postage paid at Baltimore, Ml © 19C2 SPONSOR Publications Ina. PRO gramming The big pros in Madison radio are on WKOW/1070. Each of these exclusive personalities is a leader in his field. JACK DAVIS "and my good friend the Weather Man." To listeners within the sound of Jaek Davis' voice — and that includes more than half the state of Wisconsin — Weather News is more than mere forecast. It is exciting entertainment. Jack's sparkling humor makes weather a pleasure, while helping to kick up a sales storm for the advertiser. 10,000-watt WKOW, Wisconsin's most powerful full-time radio station, is the major listening post for all listening groups. First in total audience. First in total weekly homes. (ncs '61). WKOW/1070 delivers 28' < more counties than station C. Phone your H-R man for EXCLUSIVE avails. CBS IN MADISON WK0W4U Wisconsin's Most PowerjulFull Time Station TONY MOE. Vice-Pres. & Gen. Mgr. Hen Hovel, Gen. Sales Mgr. Larry Bentson, Pres. Joe Floyd, Vice Pres. represented nationally by H R fiW/»T«T»l \gi Midcontinent Broadcasting Group WKOW-AM and TV Madison • KEIO-IAND TV and RADIO Sioux Falls, S. D. • WLOLAM, FM Mpls.-St. Paul • KSO Des Moines SPONSOR/26 November 1962