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This man makes $23,000 a year. He owns his own home in San Francisco. He owns two cars. He is a drifter.
His company transferred him all over the country. Spot to spot. Chicago, Atlanta, Memphis. Now, suddenly, he has a permanent post. San Francisco.
But. He has been a comer-and-goer. An involuntary drifter. And because of this, he has developed a detached attitude toward communities. He has become a non-participant. A spectator. He is now in the Bay Area with the chance to sink a deep tap root. But this area is growing like a flood-tide. The magnetism of California has attracted hundreds of thousands of new residents: They have brought with them a similar apathy for their new community. The Bay Area is a community of strangers.
Problem. How do you change this "Community of Strangers" to a community of neighbors?
Here's what one TV station, KPIX, is doing. One hundred and ten hours of uncommonly enterprising programming have been allocated to probe the Bay Area's problems; to dramatize its culture, its traditions; to make the Bay Area citizens care about their community, their common heritage, their responsibilities as neighbors.
The ability to influence people, project ideas and move products is characteristic of the Westinghouse Broadcasting CompanyStations. Stations that demonstrate daily that community responsibility evokes community response.
WESTINGHOUSE BROADCASTING COMPANY
KPIX • San Francisco WBZ • WBZ-TV • Boston WINS ■ New York WJZ-TV • Baltimore
KDKA • KOKA-TV • Pittsburgh
KYW • KYW-TV • Cleveland
WOWO • Fort Wayne
WIND • Chicago