Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000669
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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qualitative radio research has just been brought within reach of every budget Until now ... all Pulse local qualitative research in radio was conducted on assignment by individual companies . . . who shared the cost with no one. But now Pulse takes qualitative research out of the realm of luxury . . . and into syndication. NOW GETTING UNDERWAY— IN 100 TOP MARKETS RADIO PULSE LQR-100 Local. . . V Qualitative. . . Radio FACTORS: by station. . . by time period 1. Age 2. Sex 3. Occupation 4. Size of family Write, wire or phone George Sternberg, Director of Sales R rULSE, INC. 730 Fifth Avenue, New York, N. Y., Phone: JUdson 6-3316 // you want to know not just how many, but how good . . . Pulse qualifies iPONSOR/26 November 1962 17