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An RFD at work— assisting at livestock auction
KWKH's (Shreveport) Farm Director, Jack Dillard (with hands raised) participates
in junior livestock auction with 4-H exhibitor. Sales aid 4-Hers at annual fair
taking agriculture out of the political arena or the dwindling rural representation in Congress may find the growing representation from the cities of a mind to do away with federal farm programs entirely.
"How much longer," he asked, "will the American people — farmers and non-farmers alike — endure
spectacles such as the one we have just witnessed: eight months of high-level bickering, resulting in a farm bill that is completely pleasing to almost nobody and promises to feed the fires of farm policy controversy when the 88th Congress convenes in January?"
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Taking part in the Cub tractor radio/promo drive
Man behind the wheel is WLW's (Cincinnati) RFD Bob Miller. Ad-lib messages on 129 stations, promotion stunts skyrocketed sales in suburbs as well as on farms
ates in Washington D. C, was expanded to six days a week this year when American Cyanamid Co. began sponsorship of his News-Farm News three days a week. Thus Saturdays were added to the schedule in September to accommodate Pioneer Chain Saw Division of Outboard Marine Corp. three days a week.
'Like small grocers.' In discussing the mechanization problem, Joe Baisch, vice president and general manager of WREX-TV, Rockford, 111., likened the passage of small farms to the disappearance of small grocery stores due to the growth of supermarkets.
"A lot of people don't seem to realize," Baisch said, "that the investment for a family farm today — at the low end — is about $25,000 and goes to about $150,000. And instead of the old 40 (acres) they have from 700 to 1 ,200— at least in this area. But they have three tractors and only one hired hand to work it, outside of the immediate family."
One solution to the problem of keeping jobless farm workers in the areas in which they were born and raised was repeated to sponsor by Giles H. Miller, Jr., president of the Culpepper National Bank, Culpepper, Va.
Industries aid jobless. Because of the continuous floods and droughts, the townspeople were never sure of their water supply and the farmers were never sure of their crops. Last year, the local people raised $65,000 and joined with the farmers to eliminate the problem through the Mountain Run Watershed Project.
As soon as the water problem was brought under control, two industries moved in — a steel products mill and a woman's wear mill. These enterprises now employ 400 people, many of whom were farmers.
Station activities
When commercial radio debuted, it found an immediate indispensable niche on farms throughout the world as a provider of news, weather bulletins, market prices, and enter
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SPONSOR/26 November 1962