Sponsor (Oct-Dec 1962)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

'SPONSOR-WEEK Advertisers Continued At the opening session of Time Buying-Seiling seminars The first of the season's seminars sponsored by International Radio and Television Society, was on "The Dual Role of Broadcasting: Communication and Advertising." Speaker was Julius Barnathan (c), ABC TV v.p., here with TB&SS member Sam Vitt (I), DCS&S, chmn. Chris Rashbaum.HR&P On the air discussion of radio today Arthur Hull Hayes (I), CBS Radio pres., recently appeared on WEEI, Boston, program with host Haywood Vincent to talk about radio. Hayes also answered listeners' phoned-in direct-line questions Fun in the factory RCA Foreman Bert Paulson wraps up Georgia Malick, Miss New Jersey, with the first production unit of RCA's all-transistorized tv tape recorder. ABC TV's new Washington facility got this machine and one other for its news ftr\u signs with Pulse Talking over details of new Pulse Qualitative Radio Survey (l-r): Frank Boehm, RKO National Sales research-promotion dir.; Pulse sales dir. George Sternberg; Pulse pres. Dr. Sidney Roslow. The five RKO stations will participate Mattel has decided to use network radio for the first time. The money went to CBS for participations in Arthur Godfrey and Betty Furness through 14 December. The toy maker is active in network tv. Agency is Carson/Roberts. PEOPLE ON THE MOVE: Douglas M. Shaylor to the newly-created position of advertising services manager of John H. Breck . . . Mark Upson, vice president of P&G, retires 30 November after 47 years with the company. Agencies Interpublic is expanding its overseas operation with the acquisition of Afamal, said to be the largest advertising agency in Africa. The Afamal group of agencies was owned by the Schlesinger Organization. It's five offices bill an estimated $10 million. In another international action last week Interpublic formed Infoplan, an international PR organization with offices in the U. S., Canada, United Kingdom, W. Germany, France, Italy, Israel, Mexico and Japan. The consolidation at BBDO of the tv and print copy departments into one department has resulted in several personnel shifts. They shape up as follows: Robert L. Foreman heads the combined department as executive vice president and creative supervisor and also will head the creative plans board. James R. Schule takes over Foreman's old job of tv programing head; agency president Charles Brower will chairman the plans board; Jean Rindlaub, formerly a print copy supervisor, will be assistant to the creative director. Agency appointments: "Materials in Design Engineering Magazine," a publication of Reinhold Publishing Corp. to Pritchard, Wood, Inc. . . Kirsch Co. to MacManus, John & Adams . . . The Shaler Co., makers of automotive additive-type 60 SPONSOR/26 November 1962