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products, has reappointed Stern, Walters & Simmons . . . Baisley Laboratories to The Getschal Company. First campaign centers on NuClear, a medicated complexion lotion . . . The Bank for Savings to Kudner, effective 1 January . . . Braswell Foods to Harris & Weinstein Associates. Tv spot will be used . . . Place Homes, Inc. to Applegate Advertising Agency . . . WTEV, Providence-New BedfordFall River, to Bo Bernstein & Co., Providence . . . Bonomo Turkish Taffy ($310,000) to Hicks & Greist from Mogul, Williams & Saylor, effective 1 January. Products include Cocilana Cough-Nips, Peanut Brittle and Bonomo's hard candy lines . . . The New York State Department of Commerce's new international division to BBDO . . . The Puerto Rican accounts of Volkswagen of P.R., Carina Mercury and Avis Rent-a-Car to Robert Otto.
International entente: Immediately following its merger with Famous Artists Corp., Ashley-Steiner signed reciprocal agreements with an associated group of four European agencies, calling for representation of its clients in England and on the continent.
New agency: Wright, Allen & Ryan
has been formed in Dallas with billings around $700,000.
New quarters: The Goulston Company has moved to 75 State Street in Boston. Phone number is Lafayette 3-5866.
Resignation: A product conflict has resulted in the divorcement of Smith /Greenland and I. Rokeach &: Sons.
Top brass: C. B. Honck has stepped down as president of Houck &: Co., the agency he founded 31 years ago. His son William B. Houck has been elected to succeed him. The Senior Houck becomes chairman of the board . . . Nella Manes, presently vice president and media director, will also assume duties of assistant to the executive vice president of Kal, Ehrlich & Merrick . . . Chester E. Posey, senior vice president and formerly manager of McCann-Erickson's Chi
Breaking ground for new tv center
David C. Moore, Transcontinent Television pres., turns shovel of dirt marking site of new $250,000 home for WNEP-TV, Scranton-Wilkes-Barre. With Moore are (l-r): Edmund H. Reif, Lackawanna County commissioner; Moore; William Schmidt, Scranton Mayor; Thomas P. Shelburne, stn. exec. v.p.
4ft
Dressing up Monday movies
WSJS-TV, Winston-Salem, has added a new attraction to its "Theatre 12" film showcase. She's Ann Herring, Miss North Carolina of 1961, who introduces the show in fashion
Award-winning staffers
Nathan Safir (c), KC0R, San Antonio, v.p., congratulates news dir. Carlos Garcia who won the Texas Assn. of Broadcasters "Best-on-thescene" award and Rosita Fernandez, vocalist
Cap'n Five "briefs" his crew for weekday show
The "X-5" is the home of WRAL-TV, Raleigh, personalities Cap'n Five and Space Ace and the tv studio for a half-hour kiddie show. It took 1,000 man hours of labor to build the 21-foot spaceship
SPONSOR/26 November 1962
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