Sponsor (Oct-Dec 1962)

for the new quarter of a million dollar iv tenter which will house WNEP-TV . . . KSD (AM & TV) has moved into a new $1 million home in downtown St. Louis. The building, formerly the mechanical annex of the Post-Dispatch, was extensively remodeled for the stations, which occupy the first two Boors. PEOPLE ON THE MOVE: Burt Avedon to vice president and general manager of K.MKX, Los Angeles . James J. "Steve" Crane to vice president and general manager of WLW, Cincinnati, a new post and P. Scott McLean to vice president in charge of eastern tv sales in the Crosley New York office . . Bruce Lawrence to merchandising: and promotion director of WNBF (AM-FM fe TV). Binghamton, N.Y. Francis H. Conway to general sales manager of WTEV, Providence-New Bedford-Fall River . . . Stuart S. Hazard to station manager of WJCO, Jackson. He'll be replaced as production manager ol WLIX-TV by Dennis D. Cobb . . . C. Wylie Calder to regional account executive with YVJBF, Augusta. Radio Stations The A-Buy in California radio station group is winding up the year with an ambitious direct mail promotion. "The golden rule for radio advertising in California" has been delivered to 370 time buyers and ad managers across the country by the group. It's a spring steel, rollup yardstick carrying the A-Buy sales slogan: "One contract . . . one billing . . . group discounts." Ideas at work: • Latest station to make a stab at the hit parade is WNOX, which has issued a new release, "WNOX, Knoxville, The Sound of the City." • WTIK, Durham, has come up with what it considers the answer to the question faced by all radiohow to sell more local time. The station designed a "Sales Motivation Guide" for its local time salesmen and will be glad to share the idea with other stations which write to P. O. Box 1571, 212i/2 Corocoran Street. Durham. • WRCV, Philadelphia, is running an eight-week advertising program to promote its Big Band Sound. Featured item in the satu ration drive is a "Whatchamacallit," in actuality a funny looking horn made ol various sections from six different musical instruments. The campaign includes outdoor showings, taxiposters, station platforms on commuter railroad lines. key-location paint units, 600 line ads in daily papers, 10 and 20-second tv and radio spots. • KFWB, Los Angeles, celebrated Thanksgiving with a "Turkey Day." The event consisted ol playing all the records that didn't make it— in other words, the "turkies" of the music world. Offbeat sale: "Challenge," a fiveminute commentary on today's norms of living, aired weeknights on seven CBS o&o stations, to Longine-Wittnauer Watch Co. (Kenilworth Advertising |. Newsmakers in tv radio advertising Fred Nettere, account executive lor ABC Television Spot Sales, has been promoted to eastern sales manager. Nettere has been with the network's rep outfit since July 1961. He previously spent five years with CBS TV Spot Sales and prior to that was with NBC TV and the Katz Agency from 1953-1955'. Nettere is a graduate of Michigan State. P. Scott McLean has been made a vice president of Crosley Broadcasting. He moves up from general manager for eastern tv sales to vice president for the same territory. McLean joined Crosley in 1950. He was previously account executive and space buyei for three leading New York agencies. Also promoted to vice president was fames f. Crane. Burt S. Avedon has joined KMEX-TV, Los Angeles, as vice president and general manager ol the new Spanish-language station. He has been a vice president of Kenyon & Eckhardt and assistant to the agency president. He served for two years as director of western operations for K8:E, Los Angeles, and was also head of the San Francisco office. Jo Walker has been promoted to executive director of the Country Music Assn. She has been with the organization since it was formed in 1958 and has mosi recently been executive sec retary. In her new post. Mrs. Walkei will probe such fields as public relations and creative projects. She has also worked with Crescent Amusement Co. SPONSOR/26 November 1962