Sponsor (Oct-Dec 1962)

Happy anniversary: A three-hour "Birthday Broadcast" on WEJL, Scranton, will be the mode of celebration for the station's 40th anniversary 29 November. The program will feature greetings from other 40-year broadcasters throughout the country. PEOPLE ON THE MOVE: Barclay Powers, traffc manager, to publicity director of WLBW-TV, Miami, replacing Patricia Alter who takes a leave of absence. Russell Heberling takes over for Powers .. . Ted Schneider to the newly created post of director of news, public affairs and broadcast standards at WHN, New York . . . John B. Dixon to account executive of WDTM, Detroit . . . Dick John to news director of WIIC, Pittsburgh . . . Milton H. Klein to general manager of KHJ, Los Angeles .. . James W. Wesley to assistant sales manager of WSB, Atlanta . . . Lyle Richardson, general manager of KUDE (AM & FM), Oceanside, Cal., to vice president of the DolphPetty Broadcasting Co. with headquarters at Ivy, Va. . . . Leslie H. Norins, general manager of KEYT, Santa Barbara, has been elected to Key Television's board of directors and been made a vice president . . . Ronald J. Leppig to the sales staff of WIND, Chicago . . . Harvey Schulman to account executive at WNBC, New York . . . Alan Golden, account executive, to local sales manager, and Tom Murphy to operations director at KBOX, Dallas. Fm What better way to promote stereo fm than an on-the-air program on the subject. Such a program is underway in Detroit on WDTM. Called "Stereo Fair," the Monday-Friday show features information on hi-fi sound reproduction as developed by the top audio component dealers of the area. These specialists personally relate their knowledge on the air. The program also presents selections drawn from the concert, operetta, and Broadway show repertory. Offbeat sale: WITY, San Antonio, had somewhat of an "image" prob lem when the San Antonio Drag Raceway joined its client list. The Raceway is a well-known am advertiser whose commercials are the epitome of the "hard-sell." Meeting the challenge and proving that it's not what you advertise on fm but how, the station launched the fm phase of the Raceway campaign with one spot which is a tongue-incheek slam at the client's own noisy am commercials. Stereo expansion WSIX (FM), Nashville, has added 12 hours of stereophonic broadcasting to its schedule. This breaks down into two hours of stereo transmission daily except Saturday. Integrated commercial: Quantas Airlines (Cunningham & Walsh, San Francisco) will sponsor a 52week, hour-long weekly show on WNCN, New York, featuring Australian music. At the fair: KVIL, Dallas, continuing its efforts to inform the public on multiplex stereo, set up exhibit space at the fall State Fair of Texas where visitors could listen to a multiplex broadcast from the station. PEOPLE ON THE MOVE: Gil Sheppard to account executive and Kay Hicks to chief of traffic and continuity of WFOL, HamiltonFairfield, Ohio. Networks An ABC Radio affiliation shift takes place in Minneapolis the end of the year. WTCN, the Time-Life Broadcast-owned station, will leave the network line-up to go independent. Taking its place as the primary affiliate in that city is KRSI. f Entertaining clients and the press at lunch is familiar tradition in the trade but ABC TV's Ernie Ford added new dimensions to the custom last week. To herald his moving to a 12 noon time period, Ernie invited, via telegram, 125 agency people and 94 editors across the country to hold open lunch plans for 19 November. Just two minutes before noon on that day, each guest received a spe cial hot lunch at his desk and those without office tv sets found portables being carried in also. Ernie had his lunch on the air. Next day, each luncheon guest got an unusual salt shaker with a note from Ernie who had "forgoten to send along the salt." PEOPLE ON THE MOVE: Arnold Becker rejoins CBS TV research department as manager of coverage and research analysis . . . Rudy Bergman to manager, news and public affairs unit, CBS TV press information. Kudos: Vice President Lyndon Johnson presented an Award Citation to Leonard H. Goldenson, president of AB-PT, for "patriotic appeal to member stations in cooperation with the President's National Physical Fitness campaign." ABC stations also honored: WXYZTV, Detroit and WRFB, Tallahassee. Reps Major market stations will be interested in a new method for measuring cumulative audiences of spot radio schedules developed by Pulse. The pilot study was commissioned last February by Daren F. McGavren in Los Angeles and WNEW, New York. It makes available cumulative information on a quarterhour basis rather than on just segments of the broadcasting day. The new data makes it possible to "cume" the total audience for individual stations and to measure the reach of any spot schedule. Cost of the service is necessarily high, but, according to Pulse, other •stations in New York and Los Angeles and many reps are mulling the technique. Rep appointments: WPOP, Hartford, to Kettell-Carter for sales in New England. PEOPLE ON THE MOVE: Paul E. Van Hook to sales specialist in the Philadelphia office of Blair Television . . . Gene Myers, formerly with CBS Radio Spot Sales in St. Louis, to the New York office as account executive in charge of Philadelphia-BaltimoreWashington territory. 64 SPONSOR/26 November 1962