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'SPOT-SCOPE
Significant news, trends, buys in national spot tv and radio
The week's spot tv buying was marked by the fact that two accounts were unloading year-end money, with the schedules involved required to run their course by 31 December.
The two accounts were Whitehall and Brown & Williamson, both out of Bates.
The Whitehall money involved Anacin.
(See SPONSOR-SC:OPE for report on Whitehall's year-end expenditure
for network tv.)
In mid-west spot radio action last week there was a run of sort of routine renewals and some scattered seasonal business.
Notable accounts: Continental Oil (Clinton E. Frank), renewed its markets; International Harvester (Aubrey, Finlay, Marley & Hodgson) renewed its farm market schedules for 52 weeks: Heet (Meyerhoff) made its annual buy in cold winter markets. Heet is a fuel line additive.
For details of other spot action last week see items below.
SPOT TV BUYS
CandyGram has launched its 19l).'5 campaign with about 85% of the total budget going into national spot tv. Market list and schedules will be heavied up after the initial holiday period push, to include I.D.s and 20s. Agency for the account is Cole Fischer Rogow.
Hamms Beer is buying west coast and northwest markets. There's been a shift of policy in these areas and Hamms is now buying short flights instead of straight schedules as it has in the past. Strategy of the buy is as a heavy-up underlay for some of the regional network schedules out west. Agency: Campbell-Mi thun, Minneapolis.
Whitehall Laboratories division of American Home Products has placed schedules to run through March 1963 on behalf of Dristan Nasal Mist. The campaign involves night and day minutes and the buy is out of Tatham-Laird. Buyer: Mike Tomasoni.
Carling Brewing will promote Black Label Beer with a one-week spot tv push the week of 24 December. Schedules are minutes, chainbreaks and I.D.s, in both prime and fringe time. Agency: Aitkin-Kynett. Buyer: Kay Baltrokonis.
Bristol-Myers kicks off a campaign today on behalf of [pana. Several selected markets are involved in the buy. Time segments: nighttime minutes to reach a women's audience. Schedules will run for four weeks. Agency: Doherty, Clifford, Steers & Shenfield. Buyer: Marv Glasser.
Ideal Toy is looking beyond the Christmas season and lining up markets for a campaign it will launch 31 December. The search is lor daytime minutes and kids' shows. Grey is the agency.
OF THIS RICH AGRICULTURAL AND INDUSTRIAL MARKET
(viW
VY***
-TV
Represented by
FOR DOMINANT COVERAGE OF NORTHERN ILLINOIS and SOUTHERN WISCONSIN h-r television, inc.
-W-REilXl-TV
CHANNEL.
ROCKFORD
J. M. BAISCH Vice Pre*. * Gen. Mgr.
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SPONSOR/ 26 November. 1962
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