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'SPONSOR
President and Publisher Norman R. Glenn Executive Vice President Bernard Piatt
Secretary-Treasurer
Elaine Couper Glenn
EDITORIAL DEPARTMENT
Editor
John E. McMillin News Editor Ben Bodec Managing Editor Mary Lou Ponseli Senior Editor Jo Ranson Chicago Manager
Gwen Smart
Assistant News Editor Heyward Ehrlich Associate Editors Mrs. Ruth S. Frank Jane Pollak William J. McCuttie Barbara Love
Art Editor Maury Kurtz Production Editor Mrs. Lenore Roland
Editorial Research
Cathy Spencer
Special Projects Editor
David Wisely
ADVERTISING
General Sales Manager Willard L. Dougherty
Southern Sales Manager Herbert M. Martin, Jr. Western Manager John E. Pearson
Northeast Sales Manager
Edward J. Connor
Production Managei
Leonice K. Mertz
Sales Service Secretarv
Bette Solomon CIRCULATION
Manager
Jack Rayman John J. Kelly Mrs. Lydia Martinez Anna Arencibia Mrs. Lillian Berkof
ADMINISTRATIVE
Business Manager
C. H. Barrie
Assistant to the Publisher
Charles Nash
Accounting
Mrs. Syd Guttman
Reader Service
Dorothy Van Leuven General Services George Becker Madeline Camarda Michael Crocco Mrs. Rose Alexander
Staff
'SPOT-SCOPE
Continued
Revlon will break out a short-term campaign for its Intimate perfume, with an eye toward Christmas sales. Schedules will run in several markets starting 10 December for one week. Time segments: nighttime chainbreaks and I.D.s to reach an adult audience. Agency is Grey and Jim Hine is the buying contact.
Brown & Williamson Tobacco wants spots to start the soonest and run through the end of the year for various products. The call is for nighttime minutes and chainbreaks. Agency: Ted Bates. Buyer: Everett Keller.
American Home Products Whitehall Laboratories division is also putting some year-end money into spot on behalf of Anacin. Nighttime minutes will continue until 31 December with a possibility of renewal next year. Steve Silver is the buyer at Bates.
Proctor-Silex will promote its electrical and ironing appliances in a host of markets. Schedules will be launched in mid-February and run for 10 weeks. Time segments: nighttime chainbreaks. Agency: Weiss and Geller. Jack Geller is doing the buying.
Marlboro Shirt Co. will promote its sportswear with chainbreaks in several markets during 6-8 December. Placements are to reach a male audience. Agency: Al Paul Lefton. Buyer: Stella Porter.
Fels is looking for I.D.s in selected markets to supplement its regular campaign for its Soft. Richard K. Manoff is the agency. The buyer: Yolande Toro.
SPOT RADIO BUYS
Nestle's Nescafe is lining up housewife and traffic minutes for two separate five-week flights scheduled to get off the ground 7 January. Approximately 50 top markets are involved in the buy. A two-week hiatus will separate the two flights. Agency is McCann-Erickson, New York. Ethel Melcher is the buyer.
Nestle is also buying late-night traffic minutes and I.D.s slotted in news and weather segments for an eight-week push for its Eveready Cocoa. Starting date for the campaign is 7 January. Judy Bender is doing the buying out of McCann-Erickson, New York.
Sunshine Biscuit is going out after the women's audience via a five-week campaign scheduled to break 15 January. Minutes and 30s, slotted during the daytime 10 a.m. to 4 p.m. hours are being sought, Cunningham & Walsh is the agency. Kit Powers is doing the buying.
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SPONSQI/26 novemb«* 1962