Sponsor (Oct-Dec 1962)

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000729
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
March 28, 2024
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r 0 OhjjWQjjjjSubofeatit... Picture stories come to life on Scotch^ brand Live-Action Video Tape! The same vivid sense of "it's happening now" that makes a video taped drama grip the viewer's attention, works for added believability in commercials carried on "Scotch" brand Video Tape! The reason for this exceptional sense of "presence" : compatibility of picture source and the picture itself. Both are electronic and give the viewer an image that involves no compromise. For black and white tv, "Scotch" Video Tape provides a wide, expanded gray scale for gradual transitions from absolute black to absolute white. For color, the superior picture quality of video tape is even greater. Highest fidelity sound adds to the true-to-life impression. And the sharp video tape original can be duplicated with excellent copies or with kines made from the master tape. Tape has many favorable facets for the producer of network shows, for the advertiser and agency making commercials, for local programming and closed circuit applications. Immediate playback means mistakes can be spotted and corrected at once. An almost limitless number of special effects can be achieved instantly by pushbutton: others are done relatively easily, and never involve lab work and the long wait. "Techniques of Editing Video Tape" is the name of a booklet that offers a sampling of ideas used by video tape editors to build shows from tapes, create special effects . . . tells of techniques that make editing easier. It's free . . . just write. Magnetic Products Division, 3M Company, Dept. MC'K-122. St. Paul I. Minn. "SCOTCH ' AND THE PLA;D DESIGN ARE REGISTERED TRADEMARKS OF MINNESOTA MINING A M A MJ F A C TURING CO ST PAUL I MINNESOTA £ttP0fi' 99 PARK AVENUE NEWVORK NY IN CANADA. LONDON ONTARIO. £'962. 3M CO. magnetic Products Division 3m mm comPANY SPONSOR/3 DECEMBER 1962