Sponsor (Oct-Dec 1962)

'555/ FIFTH Letters to the Editor REP BROTHER ACT I noticed in the article "The Reps Come Up With a Brother Act" (12 November) that the representatives have finally tome up with a brother act in the Big City. Without going into any research project and just thinking about the Weed organization, it occurred to me that several years ago Ed Barry worked for me in Chicago and one of his brothers worked for a firm also in Chicago known as Free & Peters. Also up until a year or so ago, Frank Saracene worked for Weed Television Corp. here in Chicago, and his brother Don was and still is working with an outfit called Blair. As you know, my brother Joe has been in the representative business since 1933 and I joined him a year later. C. C. WEED, v.p., Weed Radio Corp., Chicago. SPANISH MARKET In the 5 November issue of sponsor was one of the finest special reports of the Spanish language market that I've had the opportunity of studying. However, I am miffed by the exclusion of KLYD in Bakersfield, Cal., on your checklist of radio stations carrying Spanish language programing. Your footnote states that the list is based on reports furnished to sponsor by representatives and field personnel and may not be inclusive. To our knowledge, we have responded to every questionnaire submitted by sponsor, and feel that this exclusion is more than just disturbing! KLYD has had the leading Spanish personality and program since its inauguration in 1958. KGEE, the station listed for Bakersfield, has always been, and remains the second team in Spanish programing. (There are only two.) We are aware that there is nothing to be done about this gross omission now, but certainly hope that KLYD will not be mistakenly overlooked and neglected in the future. BILL WALKER, general manager, KLYD, Bakersfield, Cal. • Station KLYD is correct: SPONSOR'S list was not claimed to be inclusive. Its publication has spurred a flow of additional information, which should be of use to agencies and advertisers who may be interested in Spanishspeaking stations. NEGRO ISSUE You really did it this time! The 1962-63 negro markets of the u.s. is splendid. Great improvement. Really captures the excitement of gill IlllllllllllllllllllllllllllllllllllllllllllllillllllilllU^ ^M WET IT If f*AI FWHAR DECEMBER NBC Radio and Tv Affiliates meeting: B Americana Hotel, New York, 4-5. American College of Radio second annual Chicago awards banquet: Conrad Hilton Hotel, Chicago, 7. J Academy of Television Arts & Sciences Sj meeting: Hollywood (place to be anH nounced) , 10. Feature: BBC documentary film, "Television and the World"; panel discussion: Hollywood Palladium, 19. FCC Chairman NewM ton N. Minow will participate with other industry leaders in discussion of "What Is Right and What Is =j Wrong with Television." H Assn. of National Advertisers first creative workshop: Hotel Plaza, New York, 11. Subject: management tech niques in using creativity in advertising. Southern California Broadcasters Assn. 25th anniversary banquet and Christmas party: Beverly Hills Hotel, Beverly Hills, 12. FCC Commissioner Robert Bartley will be guest of honor. International Radio and Television Society Christmas party luncheon: Roosevelt Hotel, New York, 18. American Marketing Assn. annual winter conference: Hilton Hotel, Pittsburgh. 27-29. Theme of the conference is "Marketing in Transition." Information and registration materials may be obtained from the American Marketing Assn., 27 East Monroe St., Chicago 3, 111. this dynamic and astonishing growth market. LEONARD STEVENS, vice president and radio/ tv director, Weightman Advertising, Philadelphia. ^Illlllllllil Your Negro Issue (22 October) was brought to my attention by jack Francis of SESAC, Inc. I take this means of congratulating you on such a wonderful issue and commend you and your staff on your forethought in publishing this magazine. BILL SUMMERS, president, National Assn. of Radio Announcers, Louisville, Ky. DRUGS AND SPOT RADIO Would you be so kind as to send us five reprints of the article "Drugs: Why Spot Radio Can Help" from your 12 November issue? We take this opportunity to compliment you on the very fine article. NORMAN MATTHEWS, commercial manager, WDIX, Orangeburg, S. C. HANDY REFERENCE Genuine compliments are always nice. They seem to be perpetually rationed, and so I want you to know how much I personally appreciate your 5-city tv/radio directory. It's been one of the handiest references I've used. We've stocked our RAB offices with the 1963 edition, and I'm sure we'll all benefit immeasurably. HARRY H. AVERILL, Radio Advertising Bureau, New York. MOGEN DAVID WINES IN SPOT TV I note in your 15 October issue, you point out that Mogen David Wines is back in spot television this season after an absence of a few years. Just to set the record straight, Mogen David has, since the fall of 1961, been back in spot television in a big way. HENRY I. SHERRY, account executive, Edward H. Weiss & Co., Chicago. BOB AND RAY The article "The Daft, Wacky World of Bob & Ray" (29 October) was superbly written and very informative. If these issues are available, we would appreciate your sending them to us as soon as possible. SHELDON ENGEL, general manager, KALF, Mesa, Ariz. SPONSOR/3 DECEMBER 1962