Sponsor (Oct-Dec 1962)

'SPONSOR President and Publisher Norman R. Glenn Executive Vice President Bernard Piatt Secretary-Treasurer Elaine Couper Glenn EDITORIAL DEPARTMENT Editor John E. McMillin News Editor Ben Bodec Managing Editor Mary Lou Ponsell Senior Editor Jo Ranson Chicago Manager Gwen Smart Assistant News Editor Heyward Ehrlich Associate Editors Mrs. Ruth S. Frank Jane Pollak William J. McCuttie Barbara Love Art Editor Maury Kurtz Production Editor Mrs. Lenore Roland Editorial Researcli Cathy Spencer Special Projects Editor David Wisely ADVERTISING General Sales Manager Willard L. Dougherty Southern Sales Manager Herbert M. Martin, Jr. Western Manager John E. Pearson Northeast Sales Manager Edward J. Connor Production Manager Mrs. Rena Shindelman Sales Service Secretary Bette Solomon CIRCULATION Manager Jack Rayman John J. Kelly Mrs. Lydia Martinez Anna Arencibia Mrs. Lillian Berkof ADMINISTRATIVE Business Manager C. H. Barrie Assistant to the Publisher Charles L. Nash Accounting Mrs. Syd Guttman Reader Service Mara Rubulis General Services George Becker Madeline Camarda Michael Crocco Mrs. Rose Alexander Dorothy Van Leuven H. Ame Babcock Staff •SPOT-SCOPE Continued both brands. The Kool order comes from Ted Bates and Raleigh is at Keyes, Madden 8c Jones. Standard Brands will go in with heavy schedules for its two margarines, Blue Bonnet and Fleischmann's. The call in both cases is for minutes and 20s. Ted Bates is the agency for both accounts. Upjohn launches a first quarter promotion for its vitamins in a few weeks and is lining up minutes in some markets, program sponsorships in others. The buying's being done out of Sudler & Hennessey. Eastern Airlines is lining up markets for a spot tv push it plans to launch with the start of the new year. Several selected markets are involved in the prospective buy. Agency: Fletcher Richards, Calkins & Holden. Buyer: Jim Kelly. Remington Electric Shaver is in the midst of a six-week spot tv campaign in 42 markets to stimulate Christmas sales. The campaign will wind up 23 December, but supplementary spot buys are still being made in a few markets, notably Las Vagas, Rockford, and Boston. The next spot tv spurt for the shaver will begin in April for the graduation gift campaign. Agency: Young Sc Rubicam. Buyer: Gary Bell. Coldene is activating in some 50 markets as part of a campaign which will run until just after Christmas. The account is handled out of Papert, Koenig, Lois and timebuyer is Carole Lewis. SPOT RADIO BUYS Puget Sound Rambler Dealers Assn. of Seattle is using more than 400 radio spots in a month long campaign on the west coast. The schedule is being supplemented with over 100 spots in tv. P. Lorillard kicks off the end of the month with schedules in a host of markets for its Spring Cigarettes. The campaign, which starts 31 December, will run for 13 weeks. The agency is Grey and Betty Nasse is doing the buying. Piel Brothers is going in with a heavy radio campaign for its beer in a host of markets. Tv is also included in the drive. The radio buy takes effect 7 January and schedules will run for six weeks. Agency: Y&R. Buyer: Dave Johnson. Standard Brands, in addition to the tv schedules for its Blue Bonnet Margarine, is also active in radio for the product. A two-week flight kicks off today, 3 December in selected markets. The account is at Bates. 68 SPONSOR/3 DECEMBER 1962