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Sponsor (Oct-Dec 1962)

Page scan 000845 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000845
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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39.9! And again all eyes are on Channel 2 ! The Thanksgiving Eve showing of "Mister Roberts' on the Schaef er Award Theatre zoomed to the highest rating ever achieved by a feature picture on New York television, according to both Nielsen and Arbitron. Broadcast from 11:15pm to 1:27am, far later than usual peak viewing hours, this classic from Seven Arts Associated commanded a 39.9 Nielsen average rating... with a mighty 80 per cent share of audience. More than 4 million people stayed up far past midnight to watch "Mister Roberts"on Channel 2 ! This 21 -gun reception -another historic"first" for Channel 2— proves again that, now as always, New York's center of attraction is the number one television station, CBS Owned ^M/jplIC jTV