Sponsor (Oct-Dec 1962)

Page scan 000986 from Sponsor

Record Details:

Title:
Sponsor
Date:
Oct-Dec 1962
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Oct-Dec 1962)
Leaf #:
000986
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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NIELSEN OWNERSHIP 1733 by state and county as of September 1962 PART II The following data have been compiled by A. C. Nielsen Co. as "practical estimates" of the size and location of the total U. S. television and radio audiences by states and counties, as of September 1962. TOTAL HOMES are estimated by Sales Management, used by special permission. They are based on growth rates applied by that publication to their own 1 January 1962 counts. They are the base against which new television and radio ownership percentages have been applied. TELEVISION OWNERSHIP PERCENTS are Nielsen estimates based on U. S. Census percent levels as of April 1960, updated to reflect conversion of non-television homes to television owners as revealed by television penetration growth rates from successive ARF-Census sampling studies during this period. RADIO OWNERSHIP PERCENTS are as obtained in the 1960 Census and adjusted by a factor, derived from the Census Bureau's resurvey appraisal study of radio ownership, to reflect inclusion of sets out of order. TELEVISION HOMES AND RADIO HOMES have been derived by applying the percent ownership estimates, county by county, to the Sales Management estimates of total homes. These individual county estimates are based primarily on the 1960 Census, updated for just over two years of growth. They constitute the base of television homes and radio homes used by A. C. Nielsen Co. for use in estimating audience counts for all Nielsen services, national and local. The figures are available to broadcast users in handy booklet form at $5 per booklet. In this issue, data for Montana through Wyoming are reprinted. Part I appeared in last week's issue, 17 December. 42 SPONSOR/24 December 1962