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Things
are
W-POPPIN
in
Hartford for 63
• Centronic Programming
• Ratings
• Target-tuned Sales
WPOP
Phil Zoppi V.P. t Gen. Mgr.
Irv Schwartz Mft. Conslt.
Adam Young, Inc. Mid-West Time Sales
TIMEBUYER'S CORNER
Media people: what they are doing and saying
"Timebuyer defectitious," that highly contagious occupational disease which has picked off a goodly number of top buyers during the past year, has infected three more in the Gotham area. The trio: Young & Rubicam's Chris Russell, and Dancer-Fitzgerald-Sample's Jack Liddy, and Al Bonomollo.
For those who are accustomed to seeing Y&R's Chris Russell in and
around the New York timebuying arena, the defection won't come as such a blow since he'll be very much in action there. As v. p., station manager, and sales manager for Westerly Broadcasting's Providence, R.I., radio station, WERI, Chris will be calling on many of his own former colleagues. In this new affiliation, Chris has joined forces with his father-in-law, Y&R's well-known, recently retired media director, William (Pete) Matthews. Pete climaxed a colorful ad career by setting up his own broadcasting company — Westerly Broadcasting. At presstime, there was no word of who has fallen heir to Chris' Y&R accounts — Gulf, Remington Rand, Borden's, and Piel's beer.
And the D-F-S defectors: Jack Liddy, who bought on Falstaff Distributor, starts this week, 2 January, as promotion manager for Robert Eastman, the New York rep firm. Al Bonomollo, General Mills buyer, is planning a venture into private business— something entirely apart from agencies.
12
More to dishing up avails than meets the eye
Getting a lesson on what goes into the making of station avails, routing, etc. from WNBC-TV's (N.Y.) traffic mgr., Elsie Ciotti, are Compton's (front-1-r): Dave Newman, Howard Goldfinger, Chris Sturge, Herb Blitzstein. Rear 1-r: NBC Spot Sales' Walt Davison, Compton's Doug MacMullan, Bob Carney.
Seven timebuyers were richer by one transistor radio each when Adam Young staged a "blitz week" contest for WJRZ, Newark, N. J., and its Market IV concept. The contest was held over a five-day period with a different question each day. The questions and answers were keyed to an eight minute tape about the station. The winners
SPONSOR/31 DECEMBER 1962