Sponsor (Oct-Dec 1962)

Record Details:

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your key to more Virginia homes Sales Management Survey of Buying Power — 1961 WRVA-MD10 50,000 Watts AM, 1140 KC 200.000 Watts FM, 94.5 MC Richmond, Virginia TIMEBUYER'S CORNER Continued and the questions they answered: Y&R's Eleanor Fetzer— "List the number of times WJRZ, New Jersey, and Market IV are mentioned"; Donahue Sc Coe's Pete Schulte— "What is the exact length of the tape?"; Lennen & Newell's Betty Whalen and Mary Jane Hoey— "What were the three community services mentioned?"; Rose Marie Vitanza, also Lennen & Newell— "List the five personalities on WJRZ in order of their appearance on the tape"; BBDO's Bob Storch and Bud Keane— "In the news portion of the tape what were the counties mentioned and in what order?" Who said timebuyers don't listen to radio? Our Chicago sleuth sends along this bit of chest-puffing information: The Windy City is the only advertising center that boasts a father and son combination in its timebuying ranks. They are the two George Stantons. Stanton senior, a media supervisor at Leo Burnett, is assigned to Brown Shoe, Harris Trust, Motorola, and the Pure Oil accounts. The Junior Stanton is a media manager at Tatham-Laird. His most recent spot tv buy was for Bauer & Black's Fling. National Representative: PETERS, GRIFFIN, WOODWARD, INC. Contest-winners ponder prize with eye to future Grey buyer Joan Shelt decided against first-prize basset hound in KRONTV (S.F.) contest and settled instead for Savings Bond. D&C's Stu Kaufman (r), who tied with Joan for prize, took the pup. Looking on: (1-r) Roy Terz, PGW; KRON-TV manager Harold See; PGW's Lloyd Griffin. A pre-Christmas tragedy which took the life of a youthful Petry radio salesman spread an unhappy pall over the holiday spirits along Madison Avenue, last week. The victim, 26-year-old Joe Devlin, was accidentally killed when he tumbled (according to police reports) off the platform of a Yonkers-bound New York Central train. Joe, who was en route to his home there when the accident occurred, is wellknown in the business as a former Dancer-Fitzgerald-Sample timebuyer. He joined Petry about a year-and-a-half ago. Can't help wondering: Whether Santa brought KHCC&A's (N.Y.) Ro Gordon her most coveted gift this year: five one-minute spots on the late show on WCBS-TV. New York. 14 SPONSOR/31 DECEMBER" 1962