Sponsor (Jan-Mar 1963)

Page scan 00082 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Mar 1963
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Mar 1963)
Leaf #:
00082
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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«/ \*_ P HOW DO YOU MEASURE A BROADCASTING STATION? The lady cannot see. Still, she knows our station and wanted to visit us. We are told that she "sees" WTIC-TV programs, as do many who are sightless. Their vivid imaginations supplement the audio with a video of their own. And, of course, WTIC Radio has been her friend and companion for many years. But this lady had to "see" with her hands the statue of "The Broadcaster" which stands in Broadcast House. Surveys, such as A. C. Nielsen and ARB, clearly define WTIC-TV's outstanding audience leadership in southern New England. The latest Politz survey of our area has proved that WTIC Radio is also without peer. But somehow, a blind lady who came to visit us tells of another kind of leadership which cannot be measured in sheer numbers . . . and reminds us anew of the awesome trust which our viewers and listeners repose in our station. WTIC (J) T V3/AM/FM Broadcast House, 3 Constitution Plaza, Hartford 15, Connecticut WTIC-TV is represented by Harrington, Righter & Parsons, Inc. WTIC AM-FM is represented by the Henry I. Christal Company 10 SPONSOR 14 JANUARY 1963