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'SPONSOR-WEEK
fop of the news
in tv/radio advertising
14 January 1963
NC&K EXPANDS IN EUROPE, MERGING WITH GERMAN AGENCY
Norman. Craig & Kunnncl, Inc., in its second international move within the past year, has merged with Markenwerbung KG in West ( .ci many. The mergei was in conjunction with its London partner, Crane, Norman Craig & Kummel. Ltd., formed last June when the agency affiliated with Crane Advertising Ltd. Norman B. Norman, agency president, said world wide billings will be nearly $75 million in 1963 with an agreement either in Italy or France expected sometime this year. NC&K accounts served internationally include: Colgate, Hertz. Dow, Willys, Revlon, Chanel and Maidenform.
FALK ELECTED V.P. AT COMPTON
Albert Henry (Hank) Falk, Jr., manager of the market development department of Compton Advertising, has been elected a vice president. Falk joined Compton in 1957 as a marketing executive after serving with Comstock Foods as national sales manager.
AD GROWTH TO BE MORE IN LINE WITH ECONOMIC GROWTH
Advertising expenditures have risen less since the '20s and '30s than the economy generally, according to a report by the Value Line Investment Survey, published by Arnold Bernhard & Co., investment advisers. The maturity of television has slowed even the post-war upsurge in advertising, says the report. It predicts that future growth will be more in step with general business activity. The survey also released a review and forecast of the most important financial events of the movie and tv industries in 1962-63.
WMAL-TV AND KTVI TO CHANGE REPRESENTATIVES
WMAL-TV, Washington, has selected Harrington, Righter & Parsons as its new representative and KTVI, St. Louis, has moved to H-R. WMAL-TV move takes effect 1 February and KTVI in April, or perhaps earlier. H-R has handled WMAL-TV, Blair has had KTVI.
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ALCOA TRADEMARK TO BOW ON ABC
Major introduction of new trademark for the Aluminum Co. of America's new trademark is scheduled on Alcoa Premiere on ABC TV this Thursday. A 30-second commercial will be devoted to the new symbol. Trademark will be used in all advertising. Development took place under the guidance of the company's graphic design committee headed by T. M. Hunt, general manager of advertising and promotion.
SPONSOR/14 January 1963
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