Sponsor (Jan-Mar 1963)

Record Details:

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a statement of WWLP & WRLP SPRINGFIELD — MASS. — GREENFIELD (Television in Western New England) by William L. Putnam There's been something fishy New York. That probably isn't news to most people, but those in the broadcasting and advertising fraternity in general are being subjected to a new aroma of Eau de Fulton Fish Market. For the past year or more the FCC has been spending the taxpayers' money to find out if UHF would work in a place like New York. (We could have saved them a lot of time and the taxpayers a lot of money, but somehow the "experts" on UHF television didn't want to know what UHF broadcasters have accomplished in their own markets.) Anyhow the FCC, having spent all this dough and then studied the results, has found that their UHF channel works pretty well; in fact, they said, it works as well as the VHF channels operating from the same location. Then guess what? The "Fat Cats" of TV stirred their stumps, dipped into their gigantic slush funds and assigned their expensive engineers to prove such statements on UHF were tantamount to treason. Then guess what again? These expensive engineers, very objectively (?) studied the same channel and, lo and behold, they found it wasn't any good at all. You figure it out. Meanwhile, back at the Bench, FCC Commissioner Robert E. Lee, under whose guidance the UHF tests had been conducted for more than a year, said, "Whoa." And Commissioner Lee rejected the conclusions drawn by the "Fat Cats" expensive, objective (?) engineers. We can tell you one thing for sure. The FCC was not interested in seeing if this UHF channel could put a good signal into Poughkeepsie, or Providence, or even here in Springfield. The Commission was interested in seeing if the UHF channel worked in the area it was supposed to serve; for, in case you didn't know, there are other channels assigned to Poughkeepsie, Providence and Springfield which do the job they are supposed to. But the "Fat Cats," being what they are, would prefer to operate one station that would cover all three towns and New York as well, so naturally they disagree with the FCC findings. Like we've been trying to get across all along; UHF channels are not good for the "Fat Cats," but they are great for the people they serve so well. Represented nationally by HOLLINGBERY SPONSOR/ 14 JANUARY 1963 13