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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
(continued)
MAYES PREDICTS SWITCH TO RADIO, MAGAZINES
Rising costs of television advertising will cause some big advertisers to switch back to magazines and radio, predicts Herbert R. Mayes, president of the McCall Corp., in an interview with the Wall Street Journal. Mayes also noted that McC all's magazine was in the black in the fourth quarter of 1962 for the first time in several years.
NEW "GEMINI" TAPE-FILM SYSTEM ELIMINATES KINESCOPE
A system created for the elimination of the kinescope in multi-market spot placement of videotaped commercials and programs was announced last week by George K. Gould, president and general manager of MGM Telestudios, producers of videotape. Telestudios has acquired exclusive rights to the device which enables advertisers to produce 16mm film and videotape at the same time. The entire system has been named "Gemini" and the prints are called "Gemprints."
RKO GENERAL BROADCASTING NAMES ADMINISTRATIVE V.P.
Charles G. Drayton has been named v.p. -administration of RKO General Broadcasting, latest in a series of moves that reorganizes RKO General operations. Drayton will head finance, auditing, systems, procedures, real estate, and personnel administration for the company's 12 radio and tv stations. He had been controller for RKO General.
CONDON TO MANAGE MIDWESTERN SALES FOR TVAR
William Condon, formerly an account executive in the New York office of Television Advertising Representatives, will head up that firm's Chicago office as midwest sales manager. He succeeds Lamont L. (Tommy) Thompson, recently named sales manager of KPIX, San Francisco.
CBS NEWS FELLOWSHIPS OFFERED AT COLUMBIA U.
Eight fellowships for study at Columbia University during academic 1963-64 are available through CBS Foundations. Deadline for applications is 1 March; winners will be announced in April. Those eligible: news and public affairs employees of CBS News. CBS oR:o stations, affiliates, non-commercial educational outlets, and teachers of news and public affairs in colleges and universities.
BOB HOPE FIRST ENTERTAINER TO WIN IRTS MEDAL
Winner of the 1963 Gold Medal of the IRIS is comedian Bob Hope for his "contribution to broadcasting and to international good will." Hope started radio show in 1938, tv career in 1 950. Award will be made at IRTS 23rd anniversary banquet, 6 March, Waldorf-Astoria, New York. Previous Gold Medal recipients: Brig. Gen. David Sarnoff (I960), John F. Kennedy and Richard M. Nixon (1961) , and Dr. Frank Stanton (1962) .
SPONSOR-WEEK continues on page 52 M SPONSOR 14 janlary 1963