Sponsor (Jan-Mar 1963)

SUNNY'S REALLY COOKING More advertisers are spending more dollars on WSUN . . . than at any time in our 35 year history ONE OF THE NATION'S GREAT STATIONS WSUN 5 KW 620 KC Broadcasting 24 hours daily! TAMPA-ST. PETERSBURG Get all the facts from Natl. Rep: VENARD, TORBET & McCONNELL S. E. Rep: JAMES S. AYERS "DATA DIGEST Basic facts and figures on radio and television "Dimensions '62," a qualitative study of the U. S. Radio Audience underwritten jointly as a contribution to the industry by The Pulse, AM Radio Sales, H-R, Katz, and Radio-TV Reps, reveals a number o) radio basics; these are presented below. Pulse interviewed a sample o\ 2,5000 radio households distributed among 2S>0 separate clusternationally. From the data collected, AM Radio Sales produced the charts that are reprinted beloiu. WHEN RADIO AUDIENCE IS DIVIDED INTO FOUR GROUPS TOTAL HOURS OF LISTENING OF FAMILY MEMBERS ON AVERAGE DAY t „,,,„. mou HOURS per day HOURS per day HOURS per day HOURS per day BY SIZE OF FAMILY (Average weekday, 6 a.m. -midnight) % Listening in one day TOTAL RADIO AUDIENCE HEAVIEST LISTENING 25% — \ i is f i MODERATE HEAVY LISTENING 25% i i } i MOSS RATE iiGHT IfSTENiNG 25% LIGHT LISTENING 25% MOBILITY Every -weekday, the average home listens to radio jour hours. OUT -OF-HQMI LISTENING 8 % or«f» piaces 13% AUTO RADO 25%" GOSSWfSS' MOvABi.6 5iT$ UN HOME fM-% I /listening RX6D POSITION SETS BY INCOME (Average -weekday, 6 a.m. -midnight) % Listening in one day Homes earning $7,500 or more 87.8% Homes earning $5,000-$7,499 86.2% Homes earning under $5,000 1 person 86.6% 2 persons 84.2% 3 & 4 persons 85.9% 5 or more persons 91.5% 16 86.7% SPONSOR 14 January 1963