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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
21 January 1963
"MEN IN WHITE" BARRED BY CODE; COLLINS TO CONTINUE
Phoenix — "Men in White" tv commercials are barred effective 1 |ul\ undei the NAB Code. The NAB tv board adopted the Code amendment submitted by the review board prohibiting the use of physicians, dentists, muses, or actors representing them in tv commercials. Previously, only actors representing these professionals were banned. Other actions taken here were:
• A continued study of the relationship of cigarette advertising directed to minors by the radio-tv code review board was approved by the radio tv boards. The subject was raised last month by Governor Collins in ;i speech which provoked many leading tobacco advertisers. A serious, longrange study will take place on the problem, according to broadcast industry sources.
• A new three-year contract for NAB president Leroy Collins was authorized by the NAB board, to be negotiatetd by a committee. Collins contract would have expired December 31 this year.
• Appointment of Douglas L. Manship, president and general manager, WBRZ, Baton Rouge, by Collins and reappointment of Lawrence H. Rogers, Taft executive vice president to the code board was ratified by the tv board of directors.
• A tv code amendment clarifying the provision which permits limited waivers from the code commercial time standards for programs presenting women's services, features, shopping guides, fashion shows, etc., was approved by the tv board. The code authority will evaluate each such program on its own merit.
THE FCC SEEKS $1.5 MILLION HIKE IN NEXT BUDGET
The FCC is asking for the fiscal year 1964, which begins 1 July 1963. an increase of $1.5 million over its current budget of $15 million. The Commission's broadcast activities would account for $3,756,000, an increase of $642,000, while field engineering and monitoring is ticketed for $4,914,000. up from $4,007,000. The FTC wants its anti-deceptive work budget hiked to $3,253,000 from $2,976,000, so that such cases can be expedited in the upcoming fiscal year.
AIR MEDIA LEAST HIT AT SENATE PROBE
Broadcast media came in for somewhat less criticism than did newspapers and magazines at last week's three-day hearing by the special Senate Committee on Aging relating to product frauds perpetrated on the elderly. The committee, represented by such diverse political poles as liberal Senator Williams of New Jersey and conservative Senator Goldwater of Arizona, endorsed FTC Chairman Paul Rand Dixon in his plea for tightened cease and desist powers from Congress. Drug Commissioner George P. Larrick urged state fair trade and pure food and drug laws so that federal regulatory activities could be supplemented by a network of local officials able to spot transgressions more quickly.
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