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'SPONSOR-WEEK
Top of the news
in tv/radio advertising
(continued)
MEDIA DIRECTOR NAMED AT F&S&R, N.Y.
John Nuccio, a Doyle Dane Bernbach media group supervisor for the past three years, has been named v.p. and media director at Fuller 8c Smith & Ross, N. Y. Nuccio succeeds Don Leonard who last week took over the media directorship at Kudner, also New York. Prior to joining DDB, Nuccio was media supervisor at Benton 8c Bowles for some eight years. Earlier he was a media buyer at BBDO.
O'CONNOR TO HEAD AVERY-KNODEL'S DETROIT OFFICE
Avery-Knodel, Inc., national tv and radio sales rep, has named Arthur O'Connor of the New York office to succeed Stuart I. Mackie as director of the Detroit office. David N. Simmons has been appointed to the New York tv sales post vacated by O'Connor. Prior to joining Avery-Knodel, where he has been a tv account executive since 1961, O'Connor most recently had been vice president of Devney/O'Connell, station representatives. Simmons, president of his own firm from 1955-59, has been associated with John Blair 8c Co. and Joseph Weed Co.
ELECTRONICS TO CONTINUE RISE IN '63: EIA
The electronics industry by the end of the year will move up a notch to become the nation's fourth largest industry, the Electronic Industries Assn. has announced. Dollar volume of sales by all industry segments, set at $13.1 billion last year, is expected to rise to $15 billion by the end of 1963. Total sales are expected to reach $20 billion by the close of 1970.
RCA COLOR SALES RUNNING AHEAD OF LAST YEAR
Sales of color television receivers and color picture tubes are running at a higher rate now than in tfie first quarter of last year, Elmer W. Engstrom, RCA president, announced last week. He said that color television has begun to pay off and that sales of color sets and tubes were the greatest profit contributors among RCA products. Engstrom forecast sales of $2 billion by 1965 and predicted sales gains for this year by subsidiary NBC.
NEW BOOK TO BE BASED ON CBS TV'S 'CONQUEST SERIES'
The alliance between book publishers and broadcasters continues to prove profitable. Most recent deal was between Murray Benson, director of licensing for CBS Films, and Doubleday to issue a book titled "Conquest," based on the CBS public affairs series of the same title. Book, written by David Alman, will be published 1 February. In the past year, Benson has made at least five book deals based on programs built by CBS News and Public Affairs.
SPONSOR-WEEK continues on page 47 14 SPONSOR/28 January 1963