Sponsor (Apr-June 1963)

OLD and NEW shows for 1963-64 season SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY 7 ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC ABC CBS NBC 3 0 MY FAVORITE TO TELL THE TRUTH MARSHALL DILLON 0ZZIE & HARRIET FLINTST0NES PASSWORD JAIMIE McPHEETERS MARTIAN Kellogg Tom WALT DISNEY'S WONDERFUL STAND BY L&M Whitehall R.J. Reynolds MONDAY NIGHT AT THE MOVIES COMBAT American (Local sale) MR. NOVAK iris to I M ve rs Amer. Gs Arrer. Dairy CBS REPORTS THE VIRGINIAN Best Foods Welch R.J. Reynolds Speidel ROBERT TAYLOR 77 SUNSET STRIP THE GREAT INTERNATIONAL H00TENANNY JACKIE GLEAS0N LIEUTENANT 8 A. C. Spark Plugs AlbertoCulver Miles $56,000 SC WORLD OF COLOR RCA Eastman Schick $41,000 Buick Carnation Vick Miles Tobacco Beecham Miles Sunbeam Union $20,000 Frito-Lay Buiclc WarnerLambert Noxzema $54,615 Travelers Insurance AlbertoCulver Jristol-Myers Carnation Liqqett & $55,000 $35,000 Buick Menley & James R.J. Reynolds ADVENTURE SHOWTIME .C.Gilbert WarnerLambert Colqate Drackett Parliament Ralston. Purina Sterling I'VE GOT A DONNA REED L&M Kodak SECRET Sunbeam Carbide PATTY Myers Quaker ED SULLIVAN Toni Gen. Foods Beecham Sterlinq Schick RED DUKE Miles Noxzema Nabisco Campbell 8 $85,000 0A SHOW Pillsburv Lorillard Whitehall $110,000 $82,000 AP $44,000 3ristol-Myers Maybelline Union Carbide Lorillard $95,000 SKELT0N Best Foods Lever S.C.Johnson $110,000 DS $4o,750 SC $100,000 P&G $55,000 RAWHIDE Bristol-Myers Coca-Cola Parliament $92,000 DS $110,000 $124,000 DS $60,000 $119,000 MU $141,000 (85.000 DS 3 GLYNIS 0 Lever Thos. P. Morris JOHNS GRINDL THE LUCY Leeminq McHALE'S MATCH PRICE IS MY THREE DR. AMOS ROUTE 66 BtIB HOPE LAWRENCE PHIL JOEY P&G SHOW American NAVY GAME RIGHT Ralston SONS KILDARE BURKE WELK SILVERS BISHOP Gen. Foods Lever Tobacco R.J. Reynolds Schick Block Druq Purina R.J. P.eynolds Quaker Hunt's AlbertoCulver Menlev & James P.Morris Chrysler Whitehall I.B.Williams Gen. Foods I P. Lorillard $131,000 $42,000 SC $61,000 $56,500 $140,000 V $38,000 AP $45,000 $51,000 DS $175,000 $58,500 $112,000 Colqate L&M $57,000 SC $49,000 9 ARREST I TRIAL WAGON TRAIN Glenbrook BEVERLY Liqqett & L&M JUDY BONANZA DANNY GREATEST PAUL RICHARD BEN HILLBILLIES ESPIONAGE JIMMY PERRY Sinqer THE SATURDAY Ford GARLAND R.J. THOMAS SHOW ON HENNING BOONE CASEY DEAN MASON Warner DEFENDERS NIGHT AT Union Chevrolet Reynolds $34 $39,000 EARTH R.J. Buick Lambert THE Carbide Gen. Mills Menley & Gen. Foods per Whitehall Reynolds Alberto Reynolds Starkist Clairol Bristol-Myers MOVIES Schick Menley & James commercial Alberto P&G Metals Culver Kelloqq Pillsburv Allstate 9 James Schick $65,000 minute Culver Bristol-Myers $63,000 P. Morris $120,000 $115,000 DS $117,000 $230,000 $54,000 Brown & Chese (Two 45 American Starkist American SC Brown & Williamson Noxzema Sterlinq Williamson brouqh 3 minute programs) Tobacco Tobacco Kaiser Druq Hertz Lever Pond's Maybelline 0 ANDY JACK BENNY P&G DICK HAZEL FARMER'S TWILIGHT HARRY'S R. J. GRIFFITH HOLLYWOOD Quaker VAN DYKE DAUGHTER ZONE GIRL'S Reynolds STORY State Farm Ford American Thos. Gen. Foods Gen. Foods Lorillard P&G Clairol Tobacco P&G Colgate Leeminq Union $130,000 OS $153,000 V $115,000 $150,000 $62,000 $35,000 DOC $107,825 DS $75,000 $130,000 DA $105,000 $56,000 $90,000 DA $95,000 V $112,000 $55,000 $48,000 SC $59,000 $6t,000 SC JERRY $124,000 Carbide 1A LEWIS Beecham Buick Sunbeam VickChem. 1U BELL CANDID TELEPHONE L&M Menley & CAMERA SPECIALS Starkist James $100 BRAND Bristol DuPONT BREAKING EAST SIDE SING ALONG FUGITIVE GARRY Bell CIIANNING DANNY ELEVENTH SID THE KRAFT FIGHTS ALFRED JACK GUNSM0KE American Tobacco SHOW OF POINT WEST SIDE WITH MITCH MOORE KAYE HOUR CAESAR NURSES THEATRE HITCHCOCK PAAR L ^e* THE WEEK Beecham $125,000 AND Gillette Alberto 10 $45,000 AP $58,000 duPont AlbertoCulver P. Morris Whitehall Buick Brown & Williamson S.C.Johnson Oldsmobile (Alt. with) Amer. Motors Brown & Williamson (Alt with) Brown & Williamson PERRY C0M0 Gen. Ciqar P. Morris P&G Hertz Menley & (To 11:30 Culver Johnson & Brown & Williamson MMM Menley & R.J. Reynolds ANDY Armstrong Ralston Scott Paper Union EDIE ADAMS P&G Whitehall SPECIALS James Miles pjnj Johnson P&G 3 0 WHAT'S MY Sunbeam James WILLIAMS Purina Carbide Kraft Lorillard 1 Whitehall fJJ.R. LINE 1. B.Williams P&G SPECIALS WarnerLambert Consolidated Noxzema Speidel Kelloqq S&H Buick Schick Ciqar 1 $36,000 per commercial 11 $30,000 DOC $46,000 $80,000 $110,000 DS $122,000 DS $85,000 $94,500 DS $143,000 $130,000 (91,000 DS $153,000 V $120,000 $130,000 VI $121,000 $115,000 MU $60,000 $118,000 $110,000 ■$190,000 C $126,000 minute «p • ofpr to average cost for program only These are net prices (agency commission not included). New programs are indicated in green. Program types are indicated as follows: (AP) Audience Participation; (DA) Dramatic''Anthology (Different stories, casts each week); (DS) Dramatic Series (With week-to-week leading characters); (DOC) Documentary; (SC) Situation Comedy; (V) Variety. Key trend: more star showcases at night.