Sponsor (Apr-June 1963)

Page scan 000232 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1963
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1963)
Leaf #:
000232
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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News pace increases WINS, N. Y. now has permanent 16-man news staff, had under-fire test (below) during newspaper walkout. (Left): Mark Olds, gen'l mgr., greets members of Newspaper Comics Council during the strike 'Evolution' is key to Changing the format of a major-market radio station is never an easy trick. 11 new management moves too rapidly, the station (and its advertisers) may lose audience before new programing has had a chance to catch on with listeners. At the same time, many station groups have carefully built an over-all "style" for radio stations and, naturally, are concerned with making the group newcomer conform. And therein lies the problem which con Iron ted Westinghouse when it took over WINS. Specials, promotions add balance "Program PM" and "Two Worlds of Jazz" feature offbeat interviews, new slant on religion (above). During newspaper strike, models handed out "news digests" from Harlem to Fifth Ave.; Steve Allen read comics; mgr. Mark Olds made midtown speech 42 SPONSOR/15 april 1963