Sponsor (Apr-June 1963)

Page scan 000233 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1963
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1963)
Leaf #:
000233
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Records are basic fare Top disk jockeys at WINS appeal to young adults as well as rock-and-rollers. Murray "The K" Kaufman visits bowling center (I); Pete Myers holds afternoon slot (below); Dick Clayton, morning man, totes Nescafe; Stan Z. Burns chats with guest change, says WINS i New York last fall from Gotham Broadcasting. As Mark Olds, WINS manager, puts it: "We felt that program changes should be an evolutionary process, not an overnight face-lift. We reviewed carefully what we had going lor us, and have tried to keep the best of it. "In some cases, we deliberately set out to lose teenage audience at certain hours as part of the change, jit's our feeling the ideal balance should be 75% adult, 20% teens and 5% kids in our regular audience." That WINS has successfully brought off the format change— with personality record shows, expanded news coverage, offbeat "talk" and interview programs, and new public-affairs series (including a month-long "Shakespeare Festival" of BBC-produced adaptations) can be judged by strong New York-area ratings and a 90% sellout of availabilities between Monday and Friday, plus record first-quarter sales. "I'd rather bat seven out of ten than simply be right one out of one times," says Olds. ^