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ILLINOIS
the 52 nd market
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TIMEBUYER'S CORNER
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that its membership is made up <>l Catholic Laymen and women active in the communications field. John explained that its purpose is to help the members improve themselves as individuals and as craftsmen, and in this way to improve the industry as a whole. We discovered that mam ol the members are timebuyers, so we will keep oui eye on CARTA doings and keep you informed. By the way, those eligible to join are usually invited by a member to do so, hut if you are eligible and would like to join but don't know a member, feel free to call Josephine [annello at CBS TV and she will advise you.
Why didn't we gel a cigar? DCS&S buyer Stu Eckert and wife Trini tell us that little red-headed daughter ol theirs, Lisa Jane, born 27 February at 3 pounds 15 ounces, is now doing fine and topping the scales at a hefty G pounds.
New buyer at Chirurg & Cairns (New York) is Ellen kourtides, who was with J. Walter Thompson (New York).
On the ad scene: The 40th floor of the Time & Life Building, the home of Del Wood, is where we met an undisputedly colorful figure in the ad business, Jason of Del Wood. (We never did ask him what happened to his last name.) In answering our tjuery about his background, Jason told us he comes from Great Britain, London to be exact, where he was educated in the better public (comparable to our private) schools. He arrived in New York when the pound went to $2.80 (about 1952) , with no idea at all of entering the ad world. A friend steered him to Motion Pictures for Television, an outfit which was then
syndicating Charlie Chan and John Wayne films, and he later went from there to Del Wood. In his present position with the barter agency, Jason is responsible for the Spoolie Hair Curler account, and contributes his services to such accounts as Real Kill (insecticide) , and Manischewitz. In explaining barter, Jason told us that his agency deals only with advertisers with such low budgets that it would be impossible for them to buy on a national scale. Therefore, the agency barters jingle I.D.s prepared by its production company for air time, which is then used by these advertisers. He feels that his agency makes it possible for these advertisers to use the broadcast media. Jason tell us that many limes after these companies have been launched in advertising and sales pick up, they deal directly with a normal ad agency or the stations. He feels small companies can allocate monies for advertising in a much shorter time by starting through barter. #
ife* d Jason: no crashing bore
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SPONSOR/ 15 april 1963