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MAL KLEIN, Vice President and General Manager KHJ-TV, Los Angeles, California.
Why KHJ-TV bought Volumes 1,2,3,4 & 5 of Seven Arts' "Films of the 50'$" Says Mai Klein:
'We bought these features because,
bigness makes
etwork Specials
that could ever be offered! In other words, if a blue chip national advertiser such as P & G, Colgate or Revlon went to a network and said, 'Don't worry about the budget. We want the most important spectacular you can possibly produce . . . with the biggest writer and director, largest cast, full color, the works — they couldn't possibly create a special to match the bigness of Warner Bros. 'Mr. Roberts', 'Auntie Mame' or 'Sayonara' or 20th Century-Fox's 'The Man In The Gray Flannel Suit', The Revolt of Mamie Stover' or 'No Way Out.'
'With the acquisition of such films as these, KHJ-TV has, in effect, added to its production staff: Joshua Logan, Billy Wilder, Mervyn LeRoy, Elia Kazan and a dozen other of the best producers and directors in the business. In addition, such top writers as Budd Schulberg, Ernest Hemingway, George Abbott, Ben Hecht . . . and such stars as . . . Rosalind Russell, Doris Day, Kirk Douglas, William Holden, James Stewart, Marlon Brando . . . and many, many others too numerous to list.
"Volumes 1 and 2 launched our campaign to be the #1 independent in Los Angeles. The campaign was successful. The acquisition of Volumes 3, 4 and 5 assures us of a continuation of this success."
SEVEN ARTS
ASSOCIATED
CORP.
A SUBSIDIARY OF SEVEN ARTS PRODUCTIONS, LTD. NEW YORK: 200 Park Avenue 972-7777
CHICAGO: 4630 Estes, Lineolmmod, III ORehard 4-5105 DALLAS: 5641 Charleston Drive ADams 9-2855
LOS ANGELES: 3562 Royal Woods Drive, Sherman Oaks, Calif.
STUB 84278 TORONTO. ONTARIO: 1 1 Adelaide SL West EMpire 4-7193
For list of TV stations programming Seven Arts' "Films of the SO s" see Third Cover SRDS (Spot TV Rates in) Data]