Sponsor (Apr-June 1963)

Record Details:

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Volkswagen's "Box" 'A<s Wmo o 'What's Its" for Jax Embassy's "Madame La Touraine— "Not just a little" Gillette: director's citation "Mother Cares" a directness of selling approach." Among other special awards were naming of 12 new commercial classics, using the criteria "memorability, longevity, or influence upon later techniques ... as well as known sales results." The new classics are: Bank of America — "Instant Money"; Carling — "Hey Mabel, Black Label"; Chemstrand nylon stockings — "A Lady Isn't Dressed"; Crest "Look Mom, No Cavities"; Gillette — "How are you fixed for blades" and "Sports Testimonials"; Kleenex — "Manners, the Butler"; Nestle's Quik — "Jimmy Nelson Series"; RCA portable radio— "Impact Ladder"; Skippy peanut butter "Abstract Dots"; Snowdrift shortening — "John and Marcia"; and Tide — "Cleanest Wash Under the Sun." Following are the 1963 awards made at the festival: a BEST" COMMERCIALS OVERALL SERIES Goodyear Tires— "Go, Go Goodyear" Goodyear Tire & Rubber Company Young & Rubicam, Inc. VPI Productions APPAREL Scotchgard — "Raincoat" Minnesota Mining & Mfg. MacManus, John & Adams, Inc. MGM Telestudios APPLIANCES (Home) G.E. Can Opener — "Brand New" General Electric Company Maxon, Inc. Elektra Films AUTOMOBILES VW Station Wagon— "Box" Volkswagen of America Doyle Dane Bernbach, Inc. VPI Productions AUTO ACCESSORIES Goodyear Tires — "Go, Go Goodyear" Goodyear Tire & Rubber Company Young & Rubicam, Inc. VPI Productions BAKED GOODS & CONFECTIONS Laura Scudder Potato Chips— "Old Lady" Laura Scudder Divn, Pet Milk Co. Doyle Dane Bernbach, Inc. Elliot, Linger & Elliot BAKING MIXES Pillsbury Pancakes— "White On White" The Pillsbury Company McCann-Marschalk Robert Lawrence Productions BANKS & FINANCIAL Chase Manhattan — "New York Is People" Chase Manhattan Bank Ted Bates Sarra, Inc. BATH SOAPS & DEODORANTS Ivory Bar— "Susie's Bath" Procter & Gamble Company Compton Advertising, Inc. On Film Inc. BEERS & WINES Jax— "What's Its" Jackson Brewing Company Doherty, Clifford, Steers & Shenfield Pelican Films BREAKFAST CEREALS Kellogg's Raisin Bran— "Wind-Up Wanda" (Please turn to page 45) SPONSOR /3 j line 1963 41