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Volkswagen's "Box"
'A<s
Wmo
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'What's Its" for Jax
Embassy's "Madame
La Touraine— "Not just a little"
Gillette: director's citation
"Mother Cares"
a directness of selling approach."
Among other special awards were naming of 12 new commercial classics, using the criteria "memorability, longevity, or influence upon later techniques ... as well as known sales results."
The new classics are: Bank of
America — "Instant Money"; Carling — "Hey Mabel, Black Label"; Chemstrand nylon stockings — "A Lady Isn't Dressed"; Crest "Look Mom, No Cavities"; Gillette — "How are you fixed for blades" and "Sports Testimonials"; Kleenex — "Manners, the Butler"; Nestle's
Quik — "Jimmy Nelson Series"; RCA portable radio— "Impact Ladder"; Skippy peanut butter "Abstract Dots"; Snowdrift shortening — "John and Marcia"; and Tide — "Cleanest Wash Under the Sun."
Following are the 1963 awards made at the festival:
a
BEST" COMMERCIALS
OVERALL SERIES
Goodyear Tires— "Go, Go Goodyear"
Goodyear Tire & Rubber Company Young & Rubicam, Inc. VPI Productions
APPAREL
Scotchgard — "Raincoat"
Minnesota Mining & Mfg. MacManus, John & Adams, Inc. MGM Telestudios
APPLIANCES (Home) G.E. Can Opener — "Brand New"
General Electric Company Maxon, Inc. Elektra Films
AUTOMOBILES
VW Station Wagon— "Box"
Volkswagen of America Doyle Dane Bernbach, Inc. VPI Productions
AUTO ACCESSORIES
Goodyear Tires — "Go, Go Goodyear"
Goodyear Tire & Rubber Company Young & Rubicam, Inc. VPI Productions
BAKED GOODS & CONFECTIONS
Laura Scudder Potato Chips— "Old Lady"
Laura Scudder Divn, Pet Milk Co. Doyle Dane Bernbach, Inc. Elliot, Linger & Elliot
BAKING MIXES
Pillsbury Pancakes— "White On White"
The Pillsbury Company
McCann-Marschalk
Robert Lawrence Productions
BANKS & FINANCIAL
Chase Manhattan — "New York Is People"
Chase Manhattan Bank Ted Bates Sarra, Inc.
BATH SOAPS & DEODORANTS
Ivory Bar— "Susie's Bath"
Procter & Gamble Company Compton Advertising, Inc. On Film Inc.
BEERS & WINES Jax— "What's Its"
Jackson Brewing Company
Doherty, Clifford, Steers & Shenfield
Pelican Films
BREAKFAST CEREALS
Kellogg's Raisin Bran— "Wind-Up Wanda"
(Please turn to page 45)
SPONSOR /3 j line 1963
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