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DOMINATES THE SAN FRANCISCO-OAKLAND
NEGRO MARKET
KE)D&
NEGRO PULSE, OCT-NOV 1962
6 AM-12 N
9 AM-12 N
12 N-6 PM
KDIA
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NEGRO "B"
15
15
14
THE ONLY NEGRO STATION
COVERING THE ENTIRE
BAY AREA NEGRO AUDIENCE.
NEGRO RADIO
DOUBLE THE COMMERCIAL
VOLUME OF ANY LOCAL
NEGRO MEDIUM
REPRESENTED BY BERNARD HOWARD CO.
A SONDERLING STATION
WDIA, Memphis . . . WOPA, Chicago KFOX, Los Angeles
TIMEBUYER'S CORNER
Media people: what they are doing and saying
Cunningham & Walsh (New York) media department grows larger: Several buyers have recently been added to the C&rW media department to accommodate the agency's blossoming account list, and to handle steppcd-up activity on established accounts. Frank McDonald (ex-DCS&S, New York) designated senior media buyer for J. A. Folger; Tom Delia Corte (ex-Geyer Morey Ballard, New York) named buyer for American Export Lines, Braniff International Airways, and Sunshine Biscuits; and Bob Jeremiah (ex-Lennen & Newell, New York) appointed media buyer for Boyle-Midway division of American Home Products, and St. Regis Paper. A number of media people were promoted as part of the expansion. Eleanor Accles became media supervisor, Joe Larson and Angela Nicholais media buyers, and Jay Holland media assistant.
In New York: Ed Nugent has left BBDO, and is now settled at D'Arcv, where he is buying for Gerber's baby food and Plaid Stamps.
This side up! Handle with care!
Kudner (New York) media staff tagged everything from wastebaskets to the office safe to v. p. & media dir. Don Leonard, to make sure ;ill were delivered to right place when the agency moved to new building at (305 Third Ave. L-r, Honora Sanchez, Marie Loehr, Leonard, Mary Colgan, and Elizabeth Dolan
With North (New York) starting today: Dave Persons, now buying for Lanvin perfume at North, was with BBDO (New York) handling Campbell Soup and Lever Bros, accounts.
Moving crosstown: Art Edelstein, senior buyer at Zlowe (New York), on such accounts as DeLuxe Reading toys, Dannon Yogurt, and Sealy Mattress, has left the agency to join Doyle Dane Bernbach (New York).
First day at Philly agency: Shirley Weiner is now the Werman &: Schorr media department. She was formerly with Lennen & Newell (New York) as coordinator on the P. Lorillard account.
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SPONSOR/3 june 1963