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'TIMEBUYER'S CORNER
A sunny message from Florida: Bunker, Hubbard & Robeson (Jacksonville) named Trudi Johnston broadcast buyer. She was an account secretary at the agency. Before joining the BHR staff, Mrs. Johnson was with CBS-TV in Milwaukee, Edward Petry 8c Co. in Chicago, and WJXT in Jacksonville.
More distaff news: Mary Lou Dinkins has joined Collins & Johnson (San Antonio) as media director. She was formerly with KTSA, same city.
Out Detroit way: Watts Wacker, vice president and media director at D. P. Brother, has been elevated to senior vice president.
Fuller & Smith & Ross (New York) regroups, adds four for versatility and strength: Under new set-up, v.p. and media director John Nuccio is assisted by two associate media directors, Bernie Rasmussen and Mike Keenan (ex-Lennen and Newell, New York), fn the Rasmussen group are senior buyer John Huegel (exYoung & Rubicam, New York), and assistant Howard Lelchuk (back from military duty). In the Keenan group are senior buyers Mary Meahan and Mai Gordon (ex-Doyle Dane Bernbach, New York), buyer Lucille Giorelli, and assistant buyer Mary Carlson. Annette Young is buyer and manager of all FSR international accounts. Gertrude Bergen (ex-Doyle Dane Bernbach, New York) supervises estimating and contract departments.
Mary Lou Benjamin: target, tots —
An established mien, difficult to achieve in brand new surroundings, is managed with apparent ease by Mary Lou Benjamin, media director of recently formed Helitzer, Waring & Wayne. The agency is the first national ad firm to specialize in the marketing and advertising of children's products. Mary Lou points out that the children's market is impressively large now, with the count 60 million under 14 years (disposable consumer income $50 billion a year), and by 1970 the figure is expected to have jumped to 84 billion. "We're not only thinking in terms of toys," she explained, "but any products aimed at children— foods such as milk additives, bakery items, soft drinks, goods such as drugs, clothing, books, films, sports gear, recordings, shoe polish, and many more." With 90% of the agency's media billings pegged for tv, and an additional slice for radio, she is
searching for good children's programs. Mrs. Benjamin was senior buyer at Kenyon & Eckhardt before joining HW&W; media buyer at Grey, and in production at WNBC-TV and WPIX-TV, all New York, earlier in her career. She attempts to find time in her busy schedule for playing bridge; doesn't often succeed. She, her husband, and two-year-old son Bobby live in Manhattan.
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