Sponsor (Apr-June 1963)

Page scan 000731 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1963
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1963)
Leaf #:
000731
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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"BEST" COMMERCIALS (Continued from page 41) The Kellogg Company Leo Burnett Company Hanna & Barbera CLEANSERS & WAXES Windex — "Line-up" The Drackett Company Young & Rubicam, Inc. Elliot, Unger & Elliot BUILDING PRODUCTS (Tie) Alcoa— "School Constructions" Aluminum Company of America Fuller & Smith & Ross, Inc. Pelican Films U. S. Plywood— "Box" United States Plywood Kenyon & Eckhardt, Inc. MPO Videotronics COFFEE & TEA La Touraine Coffee— "Not Just a Little" La Touraine Coffee Company Hicks & Greist, Inc. On Film Inc. COSMETICS & TOILETRIES Trushay— "Five Women" Bristol-Myers Company Giey Advertising, Inc. Norman Gaines DAIRY, MARGARINES, HEALTH DRINKS Foremost Milk— "Drop For Drop" Guild, Bascom & Bonfigli, Inc. Fred Niles Communications Centers GASOLINES & LUBRICANTS Sinclair — "Long Pullback" Sinclair Oil Company Geyer, Morey & Ballard, Inc. Paramount GIFT ITEMS Polaroid— "Boy With Trumpet" The Polaroid Corporation Doyle Dane Bernbach, Inc. Pelican Films WOMEN'S HAIR PREPARATIONS Ozon Hair Spray— "Mother & Baby" Ozon Products, Inc. Sudler & Hennessy, Inc. On Film Inc. HOME FURNISHINGS Rubbermaid Bath Mat— "Sound of Safety" Rubbermaid, Inc. Ketchum, MacLeod & Grove, Inc. Van Praag Productions INSTITUTIONAL Hallmark— "Christopher Columbus" Hallmark Cards Foote, Cone & Belding Robert Lawrence Productions SPONSOR/3 june 1963 INSURANCE Liberty Mutual Business Lines— "Welder" Liberty Mutual Batten, Barton, Durstine & Osborn, Inc. WCD, Inc. LAUNDRY SOAPS & DETERGENTS Ivory Flakes — "Mother Cares" Procter & Gamble Company Grey Advertising, Inc. Mickey Schwarz Productions MEDIA & ENTERTAINMENT "Madame" with Sophia Loren Embassy Pictures Ferro, Mohammed & Schwartz PACKAGED FOODS Betty Crocker "Noodles Italiano" General Mills, Inc. Doyle Dane Bernbach, Inc. Tele-Video, Inc. PAPER PRODUCTS, FOILS Zee Paper Napkins — "King" Crown Zellerbach Doyle Dane Bernbach, Producing Artists PET PRODUCTS Gaines Gravy Train — "Dane & Ducks" General Foods Benton & Bowles Sutherland Associates PHARMACEUTICALS (Tie) Allerest— "Weeds" Pharmacraft Papert, Koenig, Lois Elliot, Unger & Elliot Excedrin— "Testimonials" Bristol-Myers Company Young & Rubicam, Inc. Audio Productions PUBLIC SERVICE Teenage V.D. Prevention — "Rose" NYC Public Health Dept. Grey Advertising Klaeger Films RETAIL STORES Sears, Roebuck — "Back To School" Sears, Roebuck Ogilvy, Benson & Mather WCD Productions SOFT DRINKS Sprite— "Spice" Fanta Beverage Company McCann-Marschalk VPI Productions TOYS Goofer Gun— "Elephants" Marx Toy Company Ted Bates Filmways of California TRAVEL & TRANSPORTATION Hertz— "Suzy Parker Out West" Hertz Corporation Norman, Craig & Kummel Filmex UTILITIES AT&T Long Lines— "Between Planes" N. W. Ayer & Son Tele-Video 8-10 SECOND ID'S Gulden's Diablo Mustard— "Hot Sandwich" Charles Gulden Company Richard K. Manoff Farkas Films PROGRAM OPENINGS & BILLBOARDS Ford Fairlane — "Lively Ones" Ford Division, Ford Motor Company J. Walter Thompson Filmways of California PREMIUM OFFER Yuban Coffee— "Glass Blower" General Foods Benton & Bowles MPO Videotronics CHILDREN'S MARKET Cracker Jacks— "School Bus . . . Candy Store" The Cracker Jack Company Doyle Dane Bernbach Rose-Magwood Productions, New York PROGRAM CAST COMMERCIAL Sid Caesar— "Waiting Room" Dutch Master Cigars Papert, Koenig, Lois ABC-TV CANADIAN MARKET Anacin— "Man In Office" Whitehall Laboratories Young & Rubicam, Toronto Rabko TV, Toronto FRENCH CANADIAN MARKET Kellogg Rice Krispies— "Lucky Coin" Kellogg Co. of Canada, Ltd. Leo Burnett Co. of Canada Peterson Productions, Toronto SOUTHWEST MARKET (Tie) Champlin— "Wheat" Champlin Oil & Refining Tracy, Locke, Dallas Jamieson Films, Dallas Shamrock Equa Flow Oil— "Like Two" Shamrock Oil & Gas Co. McCormick Advertising, Amarillo Alexander Film Co., Colorado Springs WEST COAST MARKET Harrah's— "Coming Attractions" Harrah's, Lake Tahoe Hoefer, Deiterich & Brown, San Francisci. Imagination Inc., San Francisco (PI 'ease turn to page 46) 45