Sponsor (Apr-June 1963)

Page scan 000733 from Sponsor

Record Details:

Title:
Sponsor
Date:
Apr-June 1963
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Apr-June 1963)
Leaf #:
000733
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Two ways. concern you ? First — it's a perfect illustration of what a great campaign can do. Second — it proves that the advertiser who believes in advertising ends up a power in his industry. So — how does this concern a broadcaster? So — it works the same way here. Every station that sells advertising — and has equal faith in buying it as well — always winds up with a bigger share of spot in its market. Think it over. And don't eliminate the "tattoo". We respectfully suggest you find the "tattoo" that suits your station image best — then call SPONSOR. SPONSOR reaches practically everyone involved in the purchase of time — of course. But there's a special segment it reaches best. We call it "the influential 2000" because this "influential 2000" actually purchases better than 95% of all national radio and TV spot. SPONSOR has a greater penetration of influence within this group than any other book in the broadcast field. That's our sales "tattoo" — substantiated by every independent survey made, SPONSOR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 555 Fifth Ave. MU 7-8080 New York 17