Sponsor (July-Sept 1963)

Record Details:

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^TIMEBUYER'S CORNER What's doing in the Wind) City: SuElen rhomaa is nov with the Chicago office ol VfcCann Erickson as a timebuyer. She held the same >4 >^ i t it >n with Compton, when she bought l<>i the Mberto-Culvei a< ouiu. .huI slu h.is .iNo been with I r<> Burneti and Gram Advertising On the Wesi Coast: Martin Schwager, who was media directoi ai tCenyon & Eckhardi (l<>-> Angeles) li.is lefl the agenc) i<> join Hun) bods & liiilusii ics (Fullerton, Calif.) .is media supervisor. More from I. .A.: Harold Ballman, who was i buyei al BBDO, has >een promoted to media directoi at the agency's Los Angeles office. From north ol the border, up Canada way: Ken Hughes was tipped oi.idiou directoi al McConnell, Eastman (Winnipeg). Lilian Main vho was a timebuy al the uim agency, has been elevated i<> assistant idio-tv dii e< toi . On the New York scene: Mildred Taxman has joined Frank-Gar) Thomas ;is media diretcor, and is now handling the Lovable bra ;uount among others. Mildred, .1 veteran buyer, has in the p.isi been villi Lestei Harrison, Inc., Weiss & Geller, and Ogilvy, Benson s Lffather. Hal Miller: "Hey, Meyer!" .1 asM Itfi J it Grey (New York) v. p. and media director Hal Miller is a dynamic man of definite opinions with an utter inability to remember names. His fellow workers finally learned to disregard his failing, and have become accustomed to being addressed as "Hey, Meyer!" However, when the salutation becomes "Hey, Bobo!" be careful, Hal is displeased. With Grey three years, Hal was v. p. and manager of media at Benton & Bowles for six years, head of the media analysis operation at the Biow Co. for eight years before that. He began his career in sales research with the Seagram Co., spent seven years attending City College of New York evenings as a marketing and statistics major. He says he's aware that too often the media analyst hears a voice in the wilderness yelling, "you've never bought!" But he's found, having been in analysis and buying, that the basic tenets of media research hold true for good media buying. Hal is against taking the easy way out in buying— sticking to the routine without ever deviating. He says, "to do a better job, and to get ahead, it's not enough just to do what's requested; it's important to find out what's going on, ask questions, want to know, and be interested and alert 24 hours a day." Hal, wife Florence and sons Norman and Howard live on Long Island. 1963 edition off the press! SPONSOR'S 5-CITYTV RADIO DIRECTORY . . just about every 'phone number you need in these five big cities is in SPONSOR'S 5-CITY TV/RADIO DIRECTORY. Networks, groups, reps, agencies, advertisers. Film, tape, music and news services. Research and promotion. Trade associations (and even trade publications). All in the convenient Docket-size, for only $.50 per copy; 10 copies, $.35 each; 50 copies, $.25 each. SPONSOR 555 Fifth Avenue. N. Y. 17 '0NS0R l )m 1963 II