Sponsor (July-Sept 1963)

SPONSOR 29 JULY 1963 Try Green Split Poo Seep The great commercial blooper or slip that passes in the mike continues to haunt admen and clients as well as tongue-twisted announcers Ai v> and alack, the halcyon era oJ the Great Blooper and the onthe-air verbal slip ('Try Betty ( booker's green split poo seep rapidly disappearing. Today's crop oi network commeri i.il announcers and actors continue to make some jumbo-sized howlers, hut a checkup reveals that boners, thanks largeh to the magic ol film Hid tape, seldom see the light ot broadcast da) because they are (crapped or erased before most commercials are delivered as finished products Too had. in the opinion ot some clinical researchers in this sphere ol broadcasting. Man) a commercial .poii m>i. in the old days, discovered hat a phonetic difficult) or an hilarious spoonerism, frequently made lie merchandising and sales manjump with jo) . Sales invarihlv rose when the announcer put ■ot in his mouth, as lor e\mple. when he urged viewers to Irmk ' Buppert s Rear" rather than Ruppert's Beer." Fractured sponsor identification '■is produced some good laughs. UlS ire. ill that the late I mi ■ehrig won himself an additional mii\ ot admirers by declaring on pe-Nuts program, that his fabreakfast tood was "Wheat1 his. in a measure, w as topped J baseball player Cletus Elwood loots) Poffenberger who when he ppeared on a certain cereal prorain was asked: \ow tell us. what is your favorite Break >0NS0R 29 hm L963 last, taken with cream, sugar and some sort ot !ruit.J" It u,is hke a page out ot Ring Lardner, Poffenberger dug his heels into the studio carpet, and banged out a three-bagger l>\ grunting "Ham. eggs, and a couple Bottles i.t 1), < i Sponsor nearl) flipped I ■ocal-level radio and t\ . w ith its emphasis on live programing, is still a bastkm l"i tin gremlins who cause .mi DCers' ton I slip causing sunn momentary pan Here's a SPONSOR samplin Established in the year 1961 \\ ( )\\ ( ) Fori w ij personalit) \*tm. in