Sponsor (July-Sept 1963)

drop (Mil problem I he \>l\ ertisiny Council, wliu h distributed ill. film to i\ <i\ station and network in the BDuntry, estimates that approxi latelj ~>imh) television and radio st.it i< -us ti.-itli.i with tin net woiks l>Ki.ul( ist tin foui minute t\ ifilm .mil in online .in average ol ■ ,t\\o to tliicr ( tints ea< li and the if ■imniiti film .ind if( i irding an <■ ol ten times ea< li Coiiiiminii .itions media reap $19 mil. from M)l' \: Tins month marks be fittli .Hum ersar) ol the National fense Education \et and in thai iinc some ssiH) million have hen wid out under the act to strength •n \iiic i k .in education at all levels ,111(1 augment the nation's suppl) ol lighh trained manpower, particu arh in fields directl) related to ational security . The communica ions media account for OVei $19 nillion of this and the program inluded (a) learning the most effecw a\ ol using tv. radio, motion utiires. teaching machines, tape wordings, and similar eoininmiK a ions media tor educational pur xises. .mil l> disseminating infornation to assist schools and colleges > make w idcr and better use of oinmunicatioiis media. \wanh .i\e been made for 227 research >rojccts to llf institutions and geneies. At present. 128 oi these cojects are in progress with 98 pleted. A total ol 159 contracts disseminating information have ii awarded to 77 institutions, gencies, and indh iduals. Vade hacks business scries: The Business Day program which ■huts tonight, l) September, on VBBM Wl ,\ FM . has a rather iiinsu.il sponsor It's \\ ade Vdvi i ising whose 1M( king ol the nightl) rogram marks tlie first time an ad HH \ has sponsored a radio pro•.rain in ( lm ago. This same agen< J •ionecred t\ sponsorship last si on with MidAmerican Marketing the March. There will be no menial messages in the Busii Ihiij program. dison youth contest open: The bomas Viva Edison Foundation is ow accepting nominations for the bath annual National Stat ion ..wards t«>r Sen ing Youth. The lo il stations, radio and t\ . that best sen ed youth in theii i omi dm . w ill i< , , ivi .u, IV w 1 lit li iik IlldeS a s( mil ami .i s, hoi arship of $1,000 to be used f< >i i" education w hi< l> the w inn stations present to a high s( hool senioi sele< ted l>\ an appropi i ommittee ol lo< al edu< atoi s Nom illations are made bj 1 1 1 « 71) national 1 1\ k oi ganizations i ooperating w ith the I .disi iii I . tundatii »n I leadline toi nominations is 1 "> 1 >> < embi i and tiiitliii information is available from the Th< imas Viva Edisi »n Foundation 8 West Wth StJ \ew 'I Ork I S I ..1st \ eal s w 1 1 ■ ! j bj the way, w< re W SB, Atlanta and w LOF l\ Orlando. NEWSMAKERS R< >\ \i i> hi \iii i midwest re gional director at li \ B, to general manager of WCOG t Greensboro. Jon w Ej i ison to sales executive for WliOl Radio, Rocht Ellison is a lm mei agen< j a< ( ounl man. ROBJ iii I Si i \hns to assistant sales manager oi W MKY Boston. Horn hi |oni s to program mana g.r ol \\ MMW, Meriden-Walling lord. Ei CENi s \\ i i;m V\ to ao ounl executive .it kl)k\. Pittsburgh. William Troi rra to sales manage! ol k \l.o. Little Rock Bu i s \iu i h to manager ol kill Tulsa ( mi ( Smti m to sales man Ol KRAV, Tulsa ( ' \hi in s Ti ii si ii< to genera] manager of kl l|. 1 .os Vngeli THOM \s \ I )i Ml ill to i oniinei rial manage] of \\ \\ I I "ns\ ille. Fh \\k J MORI mi to regional sales manager foi w rRY, Vlban) si henectad) -Troj . 1 .1 w is ( ( Jri isi to ci immeri ial managi i ot \\ kl )\ ( amden. Don \\ i i sii to \\ DGY, Mum. apolis as .a 1 1 iunt exe< uti\ i I [< was w ith \\ hhl I. La t n a similar position. |. Fm i> Pi hi;s to station man of KCRS Radio, Midland Texas Joanni l nil i to radio sales s, i\ i< e ( o-ordinatoi at k \ hi I \ ■ les. I) \\ in \ S| i b> to di' sales. \\ \|\ | \|. Indianapolis i. Bi i.ki t< i din new s and puhlu affairs ot KWOA R who \\ orthington, Minn SENSITIVE PARENTS SWEEP SEX TRUTHS UNDER THE RUG Parent* art-? awo rhild is going to learn the "facts of lOmehow. Parents aho know that it is far better for the child to learn about sex in the right way than th»> wrong way. The wrong way can shock and harm the child for the rest of it-. Yet because of its delicate ond sensitive nature, many parents behave in a cowardly way about giving their child this vital information, telling themselves they will do it some day. But this day never comes, and the result often is that the child grows up with a guilt complex, thinking sex is an evil thing. PARENTS: sex truths need no longer be "sweDt under the rug." The new book for children WHY AND HOW I WAS BORN tells the facts frankly, surroundinq them in the atmosohere of God, Love and Family Life. THE READ ER'S DIGEST writes: T^e approach of WHY AND HOW / WAS BORN to this difficult problem is most impressive, combining as if does straightforward, unevasive information and a larger frame of reference which mokes sense to children." Thousands of parents have expressed their thanks for the natural way children accept without shock or embarrassment the sex truths in WHY AND HOW I WAS BORN. As a result of reading the book, children have greater love and respect for their parents. PARENTS th» moil important th.ng you con do for your child it Iits mind NOW on this vital matt, f 0«lay mo/ be dangerous to you' ond to you Nor or* straight biological foctt by themselves enough indeed they may prove harmful WHY AND HOW I WAS BORN inspire* and uplifts whiU it informs To gef o copy, send S3 75 with your name ond addrett to The Partnership Foundation Capon Springs W Va Rrturn privilege guarantied PONSOR 'i snil MBER I"" I