Sponsor (Oct-Dec 1963)
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> ill ctiiiMiinm.ilc the sale .itltr tlic lust i>l iu'\t \c.ir. siil))((t III I''( X ' i|)pni\;il.
rlif prt'sfiit tmiuT, Willi. im li.
Ki'tiinai), hiiilt and lias (.-oiitiiillcd
iiid opiTatfd \\ WHL siiici' it wfiit
tlu air in l')i!(v Aicordiiii; to
iidfilinu, it will coiitimic to Moadcast the format it has used
1 several Ncars — major emphasis Ni"i:ro pro<4ramiii<4, and some
;(ii;n lani;nam' hroailcasts on
(kinds. soiuli-rHmi turrt'iitlv owns W'DIA, \|, in|>his. Ki:)I \. Oakland. Cahf.; xi-().\. I,on'4 Htach, Calit., and \ ( )I'.\ Oak Park. 111.
Mrokfr in tlic transaction was .\r!mr llo'4an ot Allx'rt Zunsmith
ininnnications. Los Angeles.
NEWS NOTES
sou Ne^ro market eonsiiltant: dd Mr.mson, WVNH, Chicago. ( ronnt e\eenfi\e sinee that Stan's inception in September 1962, t the station 1 October to open ^ own firm. Todd Branson, Conllant: Negro Marki-t has offices at ^ 1) N. Michigan, C^hicago. Before ining the Negro station, Branson IS radio t\' director of SRD.S, 1 iKTal manager of WFOX, Mil.lukee, sales manager of W'NMP, \anston, and general manager of ^'(iHY, Gar\'. Ser\ ices oflered b\' is new firm inclnde ad\ertising Dnsultation, stndies of each indiidnal firm's sales force, distribu■on, merchandising, stndies of the ides force and research concerning ., irodnct appeal to the Negro con^ imer.
hrce new affils for radio net: The
nd of Si'ptt'mlnT marked the begin•ing of acti\e affiliation with CBS jadio for Will J,. Wheeling; XUOI., Knowille, and KFBB, Mat Falls. WIILL and KFBB re both unaffiliated with an\<her network. \\ lU^L maintains s tie with Mutual Broadcasting fvstems.
'ZOO sold: John K. L. Peterson IS sold WZOO, Spartanberg, )uth Carolina, for $1.50.(KX). Bnyfs are Thomas W. Thnman, who manager of WORD. Sp;irtan?rg; Phil Buchhiet, publisher of
OUTDOOR HOOTENANNY FILLS PARK
W HhF I Kotlifstir . \^ |)i(»M><l llic (iiirciit iniii;i( of tin "nrd, ' lii><ili-iiaiiii>, \s iu-n more IIkiii I.).))!)!) pi'opic jainnicd llio oiildoor llii^lilaiifl I'ark iiow I for llic stations "H.k k-to-Siliool I lootcnaiiiiN . Vdinission sva« fri'i'. and lily officials said tin crowd m.is tlu larm-st in tin iiowl'f hiiitor>°
Sp(irl(in}>cr<i llcralil-Jounuil: and Fred D. Molfitt, associate pid)lisher of the Hctald-Jounuil. The three buyers will each own one-third of a corpor.ition to be formed. Broker is lilackbuni. W'/OO operates on 140 kc at 1,000 watts daytime, 2.50 watts niuhttime.
24-h()ur fm stereo on KPFM: KPFM, Portland, Ore., began 21-hour fm stereo service on 1 October. Program director l.lo\(l Ynnker noted that radio listeners from midnight to 6 a.m. should have "the same opportunity to hear the wonderful world of fm stereo as our regular listeners. "
Philharmonic network formed: W OB, New York, has picked up the ball dropped List spring by CBS Radio, w hich had carried the NewYork Philharmonic broadcasts for 33 years. The New York outlet is acting as originating station for a network being put together by Ci.H. Johnston, Inc., which also created and super\ ises the Texaeo-Metropolitan Opera Radio Network. The aim is for 100-1.50 stations and whereas no figure is available yet. stations in I.os .\ngeles, Detroit. S\racusj'. Buffalo, Denver, and several other cities have alread\ signed with the network. Starting yesterday (6), the bro;idc-asts will
continue for 32 weeks with all but four originating live on Sunday afternoons from 3-5 p. in. direct from Philharmonic Hall at New York's Lincoln Center for the Performing .\rts. The Orchestra has been heard on radio every season since 1922, when it made its first broadcast over W'K.\F. That affiliation extended to 1927 when WOR Ix'gan carrxing the ct)ncerts. The CBS programs started in 1^130-31.
Power iiKTease on birthday: On 22 Septemlx'r the FCC] granted an increase in power to W'HFB, Banton HarlK)r, Mich. — **.\ real birthday present," said J.ict)b P. Schenr. general manager. W'HFB celebrated its 16th birthday 23 September. The station's power was increased from 1 kw to 5 kw.
(>ronp joins MBS: The Linder Radio (iroup, comprising five midMiiniesota radio stations, has j<uned Mutu.d. The stations are KTOE. Mankata. KWI.M. W illmar; KMUL. Marshall; KDMA. Montevideo, and KL(iR. Redwo^nl Falls.
( BS Radio affiliatioivs: W RIM, Riimford. Me., joined C^BS Radio 2^) .SeptemU-r. Two »»fher stations that ha\e signed with the netxvork will Ix'gin their affiliations 27 OctoIx'r: W.\()\', N'incennes. Ind.. and
hONSOR/7 OCTOBER 1963
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