Sponsor (Oct-Dec 1963)
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SYNDICATION
Test advertiser Joins club after 'Mickey Mouse' success
A iKsi ol \\ .lit I)isiu\ iiuichan'\ ilising for tlir syiKlii-.itt-d MickII Motisc ('luh, iDiidiK till hist \iMr II St. Louis, proM'il rlli'itiM for M)tli aci\rrtisi>r anil film distributor.
Alftr a onr-\ far i'\rlu.si\ c sponsorlii|)()t till Huiiia \'iNta I)istrii)ii(ioii MinH-rt) on K.I'LH-TV. St. Louis, .roiji'r H.ikinu (.'o. iuovkI its dollars !ito tin Mickcij Stotisc ('Itih si-rit's I (.'iniinnati. Knowillr. Naslnilli', luntiniiton, W. \'a.. and (l.idillai-, ml Kalamazoo, Miili.
\siili from tlir .iil\iTtisin'4 and ,( rchandising advantages KrogiT liiird from the St. Louis test, rover's interest in earr\ing the iinpaign into other markets uirred the sale of the show in ceriin cities.
Kroner's Cluh merchandising in t. Louis ineludeil the use of Disfv characters on products, super
market e.irts, priir (.i^s. displ.iss, neusi)aper ads, and animated film lead-ins and sign-oils fur its t\ commercials.
Now in its second year of syniliI'.ition. Mi(k(tf Mousr Chih is carried on .VS stations. For the first time, Biienu Vista is offering \\ .dt Disney merchandising to other local sponsors of program. Ir\ing Ludwig, H-\' president, noted that the availability of Disney character merchaiulising to Mickey Mouse (Unh .iiKertisers permits "use of Disney sales promotion tie-ins, until now limited to fee-paying license(\s." ^
Vaudeville okay to roll
It's clear sales sailing now for World N'audeville Corp., uhich has having some legal trouble
be
en
Skitch cast in new mold
I
StcM' Allen's bronze bust of Skitch Henderson sep.irutes Peter I.ind Hayes and NIarv Mealy at openins: of "N'isuai Art bs PerfonninR .\rtists." first major exhibition of art by tv pcrfonnors. K\l)ibi(ion is sponsored b> (Joodson-Todnian for the benefit of the W'hitnes Museum
'ONSOR/7 OCTOBER 1963
\Mtli its ^JO-inmul< '^ 77iij U
Vaudrtillr.
The (irni, headed l< r
steiu .ind Harold (. .d
been atx-UMKl by AMen \\ eisir iuterprises of copying the tv \.^nd^^. vdle format and the l.itter coiii|).iiiy threateni-d litii;.itjon against customers .mil potential cuslom«Ts inr This is Vaiuletille. On 2.5 September, however, Los .Angrles Sn|>«Tiiir Jiidue Kemieth (Chantry .iNs.irditl World \'.iude\ ille (Jorp. a prelinnn.iry injutiction against Weiser. stating he doul)ted the validity of Weiser's el.iim of priority as to form.if. He ordereil Weiser to cease and desist in its efforts by threatening litigation to hami>-r future s;iles ol flic series.
NEWS NOTES
I.i/s foreign sales soar: \(i countries li.ive boii'.zht l.iz Tdt/litr in London, the Tele\ ision I'riKluctions of .America special shown 6 (Xtob«'r on CBS TV. Diibbinii in Sp.inish, C^-rman, It.ili.in, Jap.mese. and French supplements the original Fnglish sound track, with the 'local Kli/abeth Taylor" in each country doiiiy the dufibing. Simil.ir world-wide distribution is planned for Sophia I.orcn in Rome, the sectmd ctjlor special on which the T\P.\ pair of Phil DAntoni anil Norman B.ier has iM-giin work for H)64 airing. .Mso on the foreisjn syndication front. Empire Films S.\. has acf|uired all foreign rights ( excluding the l. S. anil C.inada ) to seven Bob Hojh' Feature Films, produci'd by Paramount between h)AS and ]H5^. Deal co\ers theatrical re-issue and tv first-nin.
NEWSMAKERS
\l \i iu( 1 \'^"J^I.KVs^ N Im office iii.inauer of I'nitetl .\rtists of Japan. I If replaces Pail Fuii^in.
Sid S.mith of United .\rtists to ili.iirman of the Tel-Fil C'-i Fhvnk Mii-lkh of Official 1 elected vice-chaimian of the TelFil Croup.
Cjt\Ri.Ks Grkkn to director at Sarr.i. He was a priKlucer -director with J. Walter Thompson.
Ciihrr CoLLitai to gimeral nuinager for \N"BC PriKluctions ' \ectitive priKlucvr of The > i
/^•f» Show.
63