We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Travel in tliese? — Never!
While most advertisers iire seeking a "forward looking" image that will show them well ahead of their competitors, two of them which are anything but traditionalists have taken a long look back at their early beginnings to show how far they've come. One is Ford, whose Tri-Motor (above) was one of the most famous of the early air transports. When it debuted in the late '20s, it represented a vast improvement over any airliner then flying. American Airways, immediate predecessor of American Airlines, operated a fleet of the Fords when it was the "workhorse of the air." The plane in the picture
was recently purchased — again — by American for presentation to the Smithsonian Institution on completion of its Air Museum. Below, is a compact of 1891, a Peugeot that is one of the oldest operating autos in the U.S. Owned by William Pollock of Pottstown, Pa., it operates on hot tube ignition and is in perfect running order. The first French made Peugeot was manufactured in 1889. Four years later a Peugeot won the world's frst recorded auto race, a 79-mile run between Paris and Rouen. Today, Peugeot sells two models in the American market, the 403 and 404 automobiles.
Hi
I,.!
MM
I
28
areas of industn', all are "inevitably [ incident to growth," he said.
"We are gratified," McElroy noted, "that we ha\'e been able over iiian\' \ears 'to provide increasing profits for our shareholders and at the same time pay the investmenti cost of staking out future growth. Of course, a growing volume of business is the basis of future* growth."
Procter 6c Gamble spent some S12() million in measured media last \ ear — 93% of it in the television field.
McElroN' re\iewed the status of new P&G product entries, all introduced in the past year. Among them are Thrill, a detergent now in national distribution; Head & Shoulders, a dandruff control shampoo that completed its national introduction just last week and willi begin national advertising within the month; Crisco Oil, whose distribution is almost completed, and White Cloud, a new toilet tissue product, currently being distributed mainK in the mid-west.
The P&G chairman reported that the acquisition of J. A. Folger Co., coffee packing firm, probably would be completed before the end [ of the year. A formal contract, in which P&G will exchange shares of common stock for Folger's assets, is now being negotiated.
Eugene N. Beesley, president of Eli Lilly & Co., was elected to thei' P&G board of directors at the an-i nual meeting. Beesley succeeds re-^ cently retired Frederick V. Geier, executixe committee chairman of Cincinnati Milling Machine Co.
'I
New ways to sell sought
"Somewhere on Madison Avenue today — maybe it was in New York, Chicago or San Francisco, or herC' in San Antonio . . . somewhere some adxertising people came up with some ideas that are going to sell a I lot of goods to a lot of people. That is the most important thing that > new on Madison Avenue today, sa\s George C. Castleman, t\' \kr president for sales de\elopment at Peters. Griffin, Woodward.
He told the San .Antonio SaK^ and Miu-keting Executives Club last week that advertising is in the forefront as an aid to keeping the U. S strong, and enabling it to meet com
SP0NS0R'14 ocroBKR 1963
J[