Sponsor (Oct-Dec 1963)

OF THIS RICH AGRICULTURAL AND INDUSTRIAL MARKET wiXf^ ^Rt* -TV Repre>«nl«d by FOR DOMINANT COVERAGE OF NORTHERN ILLINOIS and 4t0i(M^ SOUTHERN WISCONSIN h-r television, inc. WHO'S GOT THE AUDIENCE IN THE ARK-U-TEX? JUST GET THE "BOOK" (ARB or NSI) AND SEE! ...AND YOU'LL BUY THE TOWER OF POWER CHANNEL 6 NBC FOR SHREVEPORT John W. Lynch to ad director of Schick Inc. General manager of Tresco Industries since 1962, John W. Lynch has been elected director of advertising for Schick Inc. Lynch served as a cprporate sales and marketing executive for U. S. Rubber for more than 10 years prior to Lynch his post at Tresco. He was sales and marketing manager of U. S. Rubber's passenger tire division and before that advertising and sales promotion manager of the footwear and hosierv division. NEWS NOTES State Farm follows its star: State Farm Mutual Automobile Insurance Co., a co-sponsor of the ]ack Benmj Program on CBS TV for four years, will continue its alternate sponsorship when Benny's show moves to NBC TV next season (sponsor, 30 September). Agency is Needham, Louis & Brorby. Benny's other advertisers haven't indicated their intentions as yet. Fruit ad funds grow: Sunkist Growers of Los Angeles, in anticipation of a bumper crop of navel oranges this winter, has upped its advertising budget considerabh to slightly over the $4 million mark, according to Russell Z. EUer, director of advertising and marketing. Expenditures last season were curtailed due to freeze damage in Januar>of this year. Sunkist is budgeting $2,720,000 to promote the navel (winter) and Valencia (summer) varieties of oranges. Lemons will get a promotion budget of $1,325,250. Also included in the budget will be much smaller amounts for grapefruit and tangerine promotions. National advertising gets under way in late November via Foote, Cone & Belding of Los .\ngeles for .\merican consumption and thru Leo Burnett agency for oranges in Canada. Several participating buys are pending on net work television, aimed mostly at children. All lemon advertising will be on daytime television and prime evening time spots. During the fiscal year ending Nov. 1 Sunkist will have spent $450,000 in spot tv. NEWSMAKERS Harry A. Bullis, former president and chairman of the board of General Mills, died after a long illness. J. W. Keener, president and chief executive oflBcer of B. F. Goodrich to the board of directors of Campbell Soup. George Beyer, Jr. and Robert E. Anderson to merchandising managers with Lever Brothers' Personal Products Division and Household Products Division, respectively. WiLLJAM J. CoNNTELLY to manager of advertising for Union Carbide's Plastics Division, succeeding Robert W. Boggs, who has been made manager of the company's new marketing services department. George B. Reichart (left), advertising director for General Cigar, , has been elected vice president, and assumes the added responsibility (rfl the company's Escalante Division. Reichart joined the firm in 1936 as a salesman. After becoming West Coast sales manager in 1951, he became advertising manager at General Cigar's New York headquarters in 1957. The company also an-i Reichart Armstrong nounced that Ralph .\rmstront has been appointed marketing man ager for the Escalante Division of the compan)-. Armstrong, who joined General Cigar early this year amarketing manager for that com pan\ , had previously been associ ated with the coinpanx s advertising agencv'. Young & Rubicam. where he was merchandising executive. He will be responsible for General Cigars Pavillion at the NN'orld's Fair. 30 SPONSOR 11 OCTOBFR 1963